London based electronic pop artist Salt Ashes is set to release her most boldest music video yet, this time for her latest single ‘Go All Out’. Inspired by the 1988 Tim Burton cult classic, Beetlejuice, the songstress has enlisted the visual direction of Lucrecia Taormina (known for her work with Little Boots & Cuckoolander) and Bobbie Cousins (Women On The Verge, Misfits). Watch here
Speaking of the video, Salt Ashes says
“Being one of my favourite films I was instantly drawn in and could see that Lucrecia understood and shares my vision for pushing visual boundaries and taking risks. Lucrecia comes from a fashion photographic background so her attention to detail and approach at composing each scene is flawless. It was awesome working with her and the incredible team we had on this.”
The video will be released via the Roton Music YouTube Channel. Go All Out is the second single in 2018 from Salt Ashes following ‘Girls’ earlier this year as well as her debut self-titled LP in 2016, all released by US indie dance label Radikal Records who she has been signed with, worldwide, since her debut in 2014.
Speaking of the track, Salt Ashes says
“I totally lost myself in a long term relationship and after we broke up, I spent a year battling with who I was and learnt how to love me again, which is when I wrote this song. I realised how hard I had become over the years, constantly putting restrictions on myself and shrinking to try and fit in all the time. I’d forgotten how to have fun, explore, be adventurous and happy with myself. It made me wonder what external aspects of my life contributed to where I had ended up which made me see how I’d been sucked into media bullshit.
From a young age we are constantly encouraged by the media to criticise and compare our bodies, looks and weight with unrealistic images of photoshopped people and we become conditioned to believe that’s the norm and that you are unattractive or won’t get anywhere unless you look that way. So it made me think about what I would say to my younger self to help her feel empowered and accepting of who she is without the need for other people’s approval.”