After having knocking it off with a great feature on HipHopDX, we are pleased to kick off our premiere week with the hilarious video for NYC based rapper Jordan Carter new music video for “Kendrick of the South.”
About the video, Carter comments,
“I was inspired to do this song when I was feeling really down about my overall progress in rap. Nevertheless, when I listen to Kendrick, his songs just make me feel empowered and bring me back to life. I can’t really describe the feeling but I guess that’s the same feeling that people who love my songs get. People tell me which song of mine helped them through a certain situation just how I can name which Kendrick song I listen to when I’m feeling some type of way.
I felt so good making this song cause it was like I was channeling my therapist and finished it thinking it was one of the best songs I had ever made. My mom doesn’t like the name of the song because she doesn’t want me to associate myself with someone else’s name, but I just shrug it off as me paying homage to somebody whose music has had a great deal of impact on my day to day happiness. And I know music is subjective so no one can tell me this work of art isn’t already a masterpiece.”
The video, filmed on location in Jordan’s hometown of Atlanta, showcases his roots as a classically-trained percussionist. A lover of all music, Jordan is pursuing a masters degree in musical theory at Columbia University, and is deeply connected to his friends and family in the south. Jordan currently is on his Black Turtle tour, with upcoming shows at Soho Playhouse on 11/16, Art Plug Studios in Boston on 11/17, and a 12/7 date in Philadelphia.