The beautiful and arresting black and white video is full of strong women wearing their hijabs like armour. Gola explains: “I wanted a video that can help women understand how powerful they are.” She continues “The idea that they can have their eyes covered but still see, or have their mouths covered but still have a voice. This is a video about choice.”
Marking a new stage in her career ‘The Line’ is as captivating as it is powerful. Co-written and produced by twenty5 (previously Cash of electronic band Cash+David), “The Line” draws from moody, atmospheric R&B and Gola’s eclectic personal musical heritage, with a message that places it firmly at the centre of our current female empowerment movement.
While the battle for empowerment and equality is one of the loudest conversations of 2018, it is a truth that Gola has been living her entire life. Born and raised in Iran – where it is a punishable offense for women to sing or dance in public, let alone forge a career as a successful female musician – Gola has been fighting for the chance to have her music heard since she was a teenager. After studying music at university, she became a member of Orchid, Iran’s first girl group, who were banned from releasing music and whose female-only concerts were heavily paroled by morality police meaning attendees were not permitted to dance or sing along, instead forced to sit in silence.
It was then that Gola reached the end of her own line, realising that her only chance at establishing a lasting career in music was to leave everything behind – her home, her family, her friends – and live and work in exile. Moving to LondonGola enrolled on a Music Psychology MA and worked tirelessly to make her dream a reality, spurred on by her do or die attitude and belief in the power of change.
‘The Line’ is a culmination of years of hard work, perseverance and true grit, a collision of passion and courage resulting in a message and a voice that demands to be heard. Freedom at all cost, strength over adversity; Gola’s is an integral voice at a time when the world needs to listen.