Los Angeles DIY electro-pop artist, Pontea (pronounced “Pon-ta”) radiates fervor as her heart lives in the place that broke away from her familiar cultural norms. Growing up in a fairly traditional Persian-American home, Pontea went through her early life conflicted between others’ expectations and her own truth. Playing piano since she was seven, Pontea took up music and the arts as a liberating outlet of self-expression. But her aching for music truly took over after receiving her Bachelors in Psychology from UCLA. That’s when she made the veracious decision to break through the limiting standards of a woman’s role in her culture and pursue her passion full time.
Pontea has performed coast to coast, and is known for her captivating presence and multi-form shows that feature spontaneous beat boxing, serving as a testament to her eclectic flare. Building on a loyal fan base stemming from a handful of self-produced cover videos that have garnered over 100,000 views on YouTube, and having released her debut EP “Unpredictable” last year, it’s no question that her following is on an upward swing. Surrounding herself with talented friends and collaborators, Pontea’s DIY approach has seen constant growth.
Pontea kicks off a new batch of releases with her single “Down for the Ride,” showcasing her innate ability to deliver magnetic tunes, as she explores her Persian heritage in her music for the first time. Her Farsi flows are a unique surprise as they organically follow the lush soundscapes of ambient synths interwoven with soulful R&B and indie-electro vibes. “Down for the Ride” is a smooth, seductive groove that sonically and lyrically provides global appeal. In the bridge, the song nods to her Iranian heritage with an unbounded hip hop flow, a moment both unanticipated and captivating to her audience.
“Down For the Ride” embodies Pontea’s willingness to embrace the road ahead. The twists and turns prove more enticing than the straight and narrow, so why not veer from the traditional path and choose the direction most fulfilling? In the song, her story is communicated through a diverse soundscape, providing the feeling of forward momentum, a sensation we all seek. The fully immersive experience of music has given Pontea a deep sense of empowerment, and she hopes to use her journey to inspire young women to follow their hearts, despite adversity.