After a major success, Shakka builds on the track’s launch by dropping a new video directed by KC Locke. A regular collaborator with IAMDDB, Locke also directed the ‘Man Down’visual as well as BANX & RANX’s Top 10 smash ‘Answerphone’, which was co-written by Shakka.
The visual is set during a party at an opulent mansion where Shakka catches the eye of a mysterious and wealthy woman. The pair’s connection grows as the diverse party-crowd becomes ever rowdier, with the visual subverting stereotypes based upon class, status and ethnicity. It also plays with issues of identity and self-worth in the social media age, as represented by understated clips of the supporting cast.
‘Sugar Cane’ demonstrates the breadth of Shakka’s multi-faceted musical talents as the solo vocalist, songwriter, producer and performer of the track. That diverse array of skills is further extended to his live shows where he acts as his own musical director, and he’s also able to play the piano.
Raised and still based in Notting Hill, Shakka is part of a new wave of black British artists such NAO, LianneLaHavas and Sampha, who all focus on sharing their aspirational worldviews, rather than exploring the familiar narratives of life on the street. Instead, Shakka’s stories often reflect his current life. ‘Man Down’, for example, explored the drama that can happen when a casual relationship becomes serious, and ‘Heart The Weekend’ celebrated his love of performing and partying with fans after the show.
Outside of music, one of Shakka’s main interests is his passion for Japanese culture, and he’s currently using an app to reach himself the language. In addition to his love for sake and ramen, Shakka also regularly discusses his latest favourite anime with his fans on social media, as well as his love of the nation’s retro-gaming classics such as Super Smash Bros. and MetalGearSolid.