Paloma Faith releases the beautifully cinematic video for her anthemic new single ‘Loyal’, taken from the ‘The Architect – Zeitgeist Edition’, out November 19th on RCA.
Choreographed by award-winner Jasmin Vardimon and directed by acclaimed Toronto filmmaker (Jamie Travis), the darkly comic video sees Paloma and her lover working through the struggles of a relationship, leading to a merciless ending. ‘I think it’s the best video I’ve ever made’, says Paloma. ‘And embodies my sense of humour along with my aesthetic to a T!’.
Having sold over 330,000 copies so far, a deluxe version of ‘The Architect’ will be released next month on RCA Records. The album, her fourth, spent 8 weeks in the top 10, and 32 weeks in the top 40.
This expanded edition will feature 6 new songs including the new single, ‘Loyal’, a powerhouse, emotionally charged anthem; ‘Make Your Own Kind Of Music’, the hit song that soundtracked Paloma’s iconic Skoda campaign and ‘Lullaby’ her summer smash hit with superstar DJ and producer Sigala.
Paloma Faith’s first 3 albums went double platinum, joining Adele as the only British female artist this decade to achieve that feat, putting Paloma on course to become the first ever British female artist to achieve four double platinum records.