Rådström and Bryant first created music together on Bryant’s debut single “Finders Keepers” in 2013. The track was instantly picked up on Swedish radio and helped launch Bryant’s career. The two have been collaborators ever since, having last worked together in 2017 on Bryant’s single “Rocket”, a song that has over 17 million global streams on Spotify.
Hailing from Stockholm, NEIKED was founded by successful songwriter Victor Rådström who put together a collective of rising Swedish artists, producers, writers & vocalists to make fun, creative art & music they enjoyed. From humble basement production sessions to securing a top 10 song in 10 countries with breakout hit, “Sexual,” NEIKED is showing no signs of slowing down. Equal parts mainstream and DIY, Victor and friends continue to create some of the most uniquely infectious, genre-bending indie pop tunes of the past few years.
Bryant initially found international success with world-renowned DJ and producer Zedd, first on her track “Push Play” in 2013 and on his single “Find You” in 2014. While the experience was positively life changing, it spurred her to double down on her solo material. Thus, she’s since released a pair of Nordic exclusive EPs titled Hisingen och Hem Igen and Bye Bye Blue while enchanting global audiences in 2018 with “Black Car”, a single that’s quickly topped 35 million Spotify streams and won Song of the Year at the prestigious P3 Guld awards.