Londoner Shocka puts social justice at the forefront of his art. The rapper returned with a new single called Self Love featuring Brooke Baili to highlight rising UK mental ill- health issues, which according to the Mental Health Foundation are more prevalent amongst Black, Asian and Minority Ethnic groups.
Shocka’s Self Love’ single drops this Friday 26th October and the video was revealed yesterday. Check out the video for Self LoveHERE.
The Self Love video is an uplifting one with an all-out inclusive and positive message and features some of the people who responded to his Instagram shout-out, “I went on Instagram and said, anyone that looks different or feels different can you message me, and I got so many responses I had to narrow them down. The day we shot the video it had such a special energy, people seem to love it.’ Shocka subsequently posted a teaser of the video on Instagram which was reposted by Snoop Dog and viewed over 1.3 million times.
Shocka found teenage fame as a member of Marvell Music & The Movement with Ghetts & Wretch 32. The young grime artist toured with Skepta and was in the studio with both Drake & Rihanna before he suffered a nervous breakdown which saw him withdraw out of the spotlight. However his music offered a path to recovery and Shocka began making conscious, affirmative music inspired by Kendrick & J. Cole.
Last year his Grenfell Freestyle – performed over an instrumental of 2Pac’s Changes – went viral on Instagram after being reposted by rapper Giggs and was covered in both the Guardian and Noisey who described the freestyle as ‘One of the most touching ways that music and this tragedy have mixed.’
In Shocka’s own words, “I made Self Love as though I was talking to someone that needs more love in their life, that idea inspired me. I feel like self love is so important and we’re not taught it in school, it should be one of the main subjects! If you don’t love yourself you can’t love anyone else and this is especially true for people who are going through mental health issues. People are getting in touch through Facebook, Instagram, Twitter, telling me that the song is needed, and that they’re glad a rapper can talk about loving yourself in this time. It’s like medicine, you can apply the words to your life.”