Hi Poni Capri, welcome to VENTS! How have you been?
Hi, I’ve been good.
Can you talk to us more about your latest single “Expensive”?
Expensive is a song that I made with Jeff Chery, he was on a TV show in America called Signed, he made it to the finals and signed a Record Deal with Rick Ross Maybach music Group. I saw him on the show and reached out to him to record a record together.
Did any event in particular inspired you to write this song?
We were vibing in a studio in Atlanta, Jeff started singing “You see all this drip, well I’m too expensive”, We were all like, Yeah that’s it.
How was the filming process and experience behind the video?
Me and the producer BeatzonaBean wanted to produce and direct the video. We thought of the idea of Expensive being a state of mind, the video shows a couple living in the ghetto with talent and a dream, then they get the phone call they were waiting for that changes their lives financially.
I spoke to the videographer about locations and he came up with the idea of me looking for an Airbnb Location to rent. I found one that had the hood feel that we were looking for, this was in the deep Ghetto of Atlanta. We started filming but 2 hours into the shoot, the police came knocking on the door and made us shut down the shoot, they thought we had burgled and taken over the owner’s house. I had to persuade these armed police that we weren’t burglars, thank God for my British accent which made them drop their guard. So, the first location was cut short and we had 3 more scenes and storylines to finish there, we’re happy with the outcome of the video even though we weren’t able to complete all the scenes
How was the recording and writing process?
That was fun, we were jammin in the studio and recorded some ideas, we made the song on the spot, but I changed my verse from the original one that I recorded in the studio.
How has your upbringing have influence you musically?
I grew up listening to Reggae at home, you can hear an under tone of Jamaican music in my flows and voice.
What role does London play in your music?
It can be rough growing up in inner city London. I wasn’t always sitting on the good side of the fence so I saw a lot of bad things, these things and the fast-paced life of London really influences my music and what I talk about in my songs.
Do you tend to take a different approach when you are collaborating with someone else rather than in your own?
Hmmm, kinda, I think it’s because we both influence each other when we’re in the studio or at a writing session and want our verses to blend well with each other.
Does the new single mean we can expect a new material – how’s that coming along?
Oh Yeah, I’m always in the studio working on new music. Right now, I’m putting together a bunch of singles. I’m hoping to put an album out sometime soon.
Any tentative release date or title in mind?
I’m shooting for early 2019, No title in mind but maybe something along the lines of “Motivate you to Hustle”
Any plans to hit the road?
I just performed at the Atlanta A3C festival at the Protect Ya Neck Stage alongside members of the Legendary Wu Tang Clan. I’ll have my next show dates posted up on Social Media
What else is happening next in Poni Capri’s world?
Just out here staying creative, I graphic design and video edit so am currently being more hands on with my projects. Look out for more features and remixes of my songs.