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NONONO release video for new single Dancing (Mumbai Wedding)

Pic by Daniel Stigefelt

Swedish alt-pop powerhouse NONONO today release the video to accompany their new single ‘Dancing (Mumbai Wedding)’. Joyous and uplifting, it touches on the twists and turns we go through in life and the wonderful experiences that can come in the darkest of times. Dancing (Mumbai Wedding) is the latest single to be released from Stockholm trio NONONO’s second album ‘Undertones’, which is out now on Warner Music Sweden.

Watch the video, directed by Erwin Semler and Joakim Karlsson and produced by Maida Krak here – https://www.youtube.com/watch?v=ydvrRRWFkgw

Speaking about the video Stina explains; “The main purpose of the video was to shine light on human beauty by putting it in contrast to tragedy. We wanted to illustrate human gravitation towards love and belonging in a time of darkness. The video paints a picture of a post apocalyptic and broken world where two lovers are moving about. We follow the two charters through debris and waste and we see how they pick up pieces of the litter, taking care of it with the biggest care and attentiveness. Finally the found pieces of junk are put together and turned into beautiful costumes. The two lovers gather with other survivors of this world and in their colourful costumes they all take part in a ceremonial dance. Throughout the video the light goes from cold to warm and in the final scene we can feel the gloomy world fade away in favour of the atmosphere and emotions shared by the dancing people.”

NONONO – consisting of singer-songwriter Stina Wäppling and producers Tobias Jimson (Astma) and Michel Flygare (Rocwell) – made a welcome return in Autumn 2017, after a two-year hiatus, with their single ‘Masterpiece’. Having racked up numerous plays at national radio station P3 for ‘Masterpiece’, they followed up with the release of the stunning single ‘Lost Song’, which was the first song to be created after the band’s reunion. It didn’t take long before ‘Lost Song’, described as “ludicrously catchy” by The Line of Best Fit became #1 on Hype Machine. They kicked off 2018 with the release of the infectious single ‘Friends’ as premiered on Pop Justice.

NONONO was one of the biggest Swedish musical exports in 2013-2014. The big breakthrough came when ‘Pumpin Blood’ was released followed by the release of their acclaimed debut album ‘We Are Only What We Feel’. With more than 2.000.000 singles sold, a performance at The Tonight Show with Jimmy Kimmel, US tours alongside Twenty One Pilots and Foster the People as well as appearances at Lollapalooza Festival, the trios plethora of international gold records (including the USA) and multi-platinum sales in Scandinavia speak for the intense international hold NONONO has commanded with their sparing yet impactful careers to date.

After a couple of intense years, the band needed to take a break to get new inspiration. Tobias and Michel went back into the studio and produced songs for artists like Madonna, Maroon 5, Tove Lo and Zara Larsson (where they recently received the “The Song Of The Year” awards at the Swedish Grammys for Zara’s “Only You”). Stina spent several months traveling around in Sri Lanka, India and Bali, where she surfed, played guitar and wrote songs. When she returned to Stockholm, full of inspiration, insights and new impressions, she decided to resume her studies in psychology while writing and recording her new music with the band.

‘Undertones’ Tracklist 
1. Lost Song
2. Hymn
3. Ego
4. Masterpiece
5. Razorblade
6. Oblivous
7. Friends
8. Wasted
9. Monster
10. Dancing (Mumbai Wedding)
11. Fall Fly
12. Song For Ima

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, play guitar, music geek, movie maniac and 6 hours sleeper.

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