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Alice Chater Releases New Music Video For ‘Hour Glass’

Highly tipped pop newcomer Alice Chater today premieres her sensational new single ‘Hour Glass’.

Fresh from being Radio 1’s ‘Track Of The Week’ last month with her song ‘Heartbreak Hotel’, Alice drops ‘Hour Glass’, a storming electro pop song that samples The Human League’s classic smash ‘Don’t You Want Me’.

The video for the song is directed by Favourite Colour Black, who also directed the clip’s for Alice’s previous releases ‘Heartbreak Hotel’ and ‘Girls X Boys’. The stunning dance based video was filmed in one take, beautifully showcasing Alice’s amazing choreography and spectacular dance ability.

Watch here

Alice says: ” Hour Glass is a song about that inner-turmoil you go through when you’re waiting for that person who deep down you know isn’t ever coming back. It’s a bit of dark pop bop.The video is a continuation from my previous videos – I’m out of the Heartbreak Hotel and have found my lover long gone. It was filmed entirely in one shot which was exhausting – there was no time for mistakes – but I love how it turned out.”

Alice recently played shows at The Old Blue Last and Birthdays in Dalston, alongside sets at Rize Festival, London Pride, Sink The Pink Pride Night and the Fiorucci London store opening. She performs her debut headline show at Thousand Island, London on November 15th.

As an artist Alice is aiming high. We’re talking Madonna, Beyoncé and Lady GaGa levels of triple-threat superstardom, all on-point choreography, high-concept videos and attitude-laden vocals that aren’t afraid to belt. Bored of a modern pop landscape that’s rigid and way too-cool-for-school, Alice is here to shake things up, with the help of some of pop’s biggest names: Max Martin’s right hand man Rami Yacoub; fellow Swede Carl Falk; Years & Years’ producer Mark Ralph; Katy Perry collaborator Bonnie McKee and Mozella, who penned Wrecking Ball. Alongside her every step of the way has been her songwriting mentor Kee Ingrosso, wife of Sebastian Ingrosso, and co-writer of J.Lo’s On The Floor among others.

If that’s not enough, she impressed will.i.am so much after a one off meeting on a night out that he’s become a mentor, helping kickstart a major label rush that was won by Virgin Records in the UK and Capitol Records in America.

Alice is a proper, multi-faceted pop star who can actually properly sing, dance and perform, who is as vulnerable as she is fierce. “I just love pop bangers that make you feel amazing and make you want to dance,” she says. Now with the release of ‘Hour Glass’ Alice continues to prove why she is causing a commotion amongst pop lovers around the globe.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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