“Hustle Harder” is the second single by Rico Davis, from his upcoming EP, Ethos. Watch here
“With the ‘Hustle Harder’ Visual”, Rico explains, “we wanted to have 3 primary characters. Myself, Quis Vaughn, and the Black Space that seemingly spills over us. It’s symbolism for how we’re all consumed by our own individual grind.
My goal with the music video for Hustle Harder was to focus on performance shots and the use of black space. Its symbolism left up to interpretation.”
Singer, Songwriter, Dancer, Rico Davis has persevered despite hard times. Born and raised in Camden, New Jersey, Rico spent the ﬁrst four years of his life homeless, until his mother was ﬁnally able to obtain employment and home for Rico and his sister. Rico’s source of escape was his love for dancing and singing, for which he was frequently bullied in school. It was not until Rico was accepted into Creative & Performance Arts High School that he received the community support and acceptance. It was during his tenure as a member of their exclusive choir, that they won the esteemed International Days of Coro Compe55on in Italy, competing against choirs from 30 participating countries.
As a co-‐writer on all of his songs, Rico’s writing process stems from his highs and lows of being an outlier. Having experienced extreme highs of happiness, and yearning for salvation in his lows, his songs take you through the ebb and ﬂows of life’s emotional rollercoasters.
Ethos, his upcoming EP, is the manifestation of beliefs and aspirations is how Rico Davis successfully overcame his tumultuous past, and it is with the same perseverance he will achieve greatness in his musical career.