While the music industry has always been one of the most competitive in all of corporate enterprise as we know it, never has it been as cutthroat a place as it is today. Through the advent of social networking, which has allowed artists of all means, backgrounds and styles to connect with each other across the globe, the talent pool has grown substantially in the last fifteen years at a pace that literally no one can keep up with. There’s new styles, sounds and acts emerging out of the woodwork every second of the day, and in order to really stand out as a legitimately relevant artist, you’ve got to always bring your “A” game with you to the studio and beyond. Luckily for Georgian rockers Brother Reverend, they don’t know how to make music any other way. They’ve got a new record titled The Tables Turn Too Often which is set to hit American and international shores this September, and while it offers plenty to satisfy the group’s insanely loyal followers, it also brings a lot of outside ears into the fold to see why the world will soon belong to their band.
Brother Reverend set themselves apart from their many contemporaries through the tonality of their music rather than the boisterousness of their attitudes. In a day and age where it seems like the trick to scoring a number one single is to act as outrageously as possible, this band rejects the temptation to partake in such childishness and instead apply themselves fully and completely to their craft. Their professionalism seeps into the music and makes their songs much nimbler and radio ready than the amateurs that compete directly with them, and songs like “Stranger” and “Off-Off Track Button” become instant classics as a result. What’s more is that for as slickly produced a record as The Tables Turn Too Oftenis, I didn’t once get the impression that the band had to sacrifice any of their creative ethos to end up getting exactly what they and their backers wanted out of this release. Everything falls into place elegantly, and I almost have to wonder if this album’s cratering melodies will inspire other bands to try and be a little fresher with their songwriting.
It would be utterly criminal to review The Tables Turn Too Often without talking a little about “Carry the Difference,” which wasn’t just the song that I enjoyed the most in this record, but was one of the most memorable that I’ve reviewed in years. Dressed down in a cascading, Beatles-style harmony, the song literally carries us along a lazy river of sonic bliss that starts out aggressive and finishes in a whisper. I must have played this track eight or nine times in a row when I first got my hands on a copy of The Tables Turn Too Often and would recommend the record on the strength of its relatability alone. No matter what your audiological ailment is in this jaded period for pop music, Brother Reverend have got a remedy for it in what is arguably their most awesome studio achievement so far.