Hi, Vents! Thank you for having us here to chat about our music. We’ve been spending the remainder of 2018 preparing for the next phase of Pros & iCons and, well, it’s been nothing but great.
-Can you talk to us more about your latest single “Wild Hearts”?
“Wild Hearts” captures a fervor and anarchy known to our young, coming-of-age audience. It represents the more “pop” side of what we do, and so we wanted the track to connect, both sonically and lyrically, with that youth. As artists, we are emotive and impassioned creatures, and we like to filter and translate much of what we feel into our music. Our personal journey has been a steep, tenacious uphill climb, and so we’ve taken all that angst and fury redirected the energy to inspire and instruct anyone following their dreams.
-Did any event in particular inspired you to write this song?
“Wild Hearts” was birthed, funnily enough, on the birthday of our guitarist Lenny. We traveled to Warner/Chappell Music in Los Angeles and teamed with our now good friend Gordan “Gordini” Sran to write a smash and, low and behold, we did!
-What was it like filming the video?
We often like to include a hint of fantasy and humor in our visuals, and so we constructed a visual narrative where we, as the “starving artists,” steal the lux vehicle of a successful 9-5er and take the baby for a spin in the desert. The story culminates in an explosive, sunset-soaked performance to express that aforementioned fervor, anarchy, and inspiration.
-The single comes off your new album iConic – what’s the story behind the title?
Ultimately, we desired to create a body of work that could stand the test of time and don the title of “iConic.” The energy of our music is much inspired by 1980s rock ‘n’ roll, one of music’s most iConic eras. We had written about 50 songs for the album, and when narrowing our list, we chose those that provided the best experience for the listener both on the record and at a live gig.
-How was the recording and writing process?
We walked into the studio placing zero pressure on the writing process—whatever happened would happen—and we ended up vibing really well with Gordini. What Gordini presented had felt youthful and fresh, and so we wanted to communicate that particularly through the melodies and lyrics. We had written and recorded the entire song in 4 hours.
-How would you say being from NYC influence your writing?
Let’s just say, “You can take the music out of New York, but you can’t take New York out of the music.” Our journey is defined by all that we learned in this big ol’ city, and that influences everything from our tireless hustle to our diverse sound. NYC has taught us to become hungry, self-sufficient business minds. We’re unrepresented, and so we do absolutely everything for and between ourselves. We not only write our own music, but also produce it, write the treatments to our videos, style ourselves, run our socials, edit all our own graphics, design our own merch, book our own shows, and more. Everything we do is defined by the hustle. The computers we produced on we even built ourselves.
-Do you tend to take a different approach when you are collaborating with or covering someone else rather than in your own?
Whenever we sit down with a body of work, whether our own or a recreation of another song, we always inject Pros & iCons. We take a lot of pride in what we create no matter if it’s a song, a music video, or a performance. We make sure to transform what we touch and invent it within our lens through instrumentation, production, lyrics, and vocals.
-Where did you find the inspiration for the songs and lyrics?
Life, really. As artists, we’re empathic vessels of the human experience. We like to capture a mixture of inspiration and nostalgia in what we present to the world, but our music is, more or less, a reflection of how we’ve processed things. We’re also inspired by our goals. We aim to revolutionize the industry in genre and add a punch to pop only rock ‘n’ roll can provide. We’re driven by the 1980s for that reason specifically; arena rock of the 80s has this power and weight we feel much of music today is missing.
-Any plans to hit the road?
The rest of 2018 will be filled with exciting new content for our fans, things we’ve been planning for a time now. There may be a performance here and there while we announce all the upcoming excitement, but 2019 will the stage for our next aggressive push in touring.
-What else is happening next in Pros & iCons’ world?
We have an exciting release on October first, but the fun doesn’t end there; we plan to end 2018 strong, and we have some more rad happenings we’ll be announced in the coming weeks. Make sure to follow @prosandicons to keep updated, and stream our single “Wild Hearts” and the rest of iConic on Spotify.