On “Caroline’s Wing”, Seattle’s Advertisement turn to both honesty and facetiousness as forms of catharsis, and they make no effort to hide their growing ambition. The single unveils a curiosity for vast, textured arrangements, a bitingly self-aware and wildly alive sense of humor, growing obsessions with the sounds of Now Again RecordsAmon Duul, the Dead, and playful, surreal musings on the ridiculous character of love and nightlife.


The tape is a 2-song image of a band in repose, spinning at ease on a thin glass edge somewhere between genuine, introspective songwriting and rather convincing delusions of grandeur. Like a pair of smirking jesters dancing, stealing, and throwing fire in the courts of Jerry GarciaLou Reed and Ray Davies, “Caroline’s Wings” and B-side “Last Night” point both nowhere and everywhere. They suggest everything and promise nothing, and the joke is always on you.

This single captures a self-aware and expansive period of growth in Advertisement‘s sound. In the course of less than a year, the band has gracefully extrapolated upon and, in many senses, exceeded its early stylings – toned down, in other words, are some the brash shit talking tendencies and drunken gestures of their debut EP “This Is Advertisement” (out earlier this year on Help Yourself Records). Where once stood a band that could be placed in fairly linear relation to their earlier works, which include the psychedelic, blown-out punk outfit Vacant Life (Iron Lung Records) and the reclusive, dementedNasti (Iron Lung Records), now exists something much more comfortably lush, strangely incongruent, and mystified.

Caroline’s Wings‘ will be released through Oakland based Smoking Room Records onOctober 5th. The band hit the road next week. Highlights include NYC’s Brooklyn Bazaar, Toronto’s Not Dead Yet FestSeattleChicago and more. Check below for a full list of dates and for more info and pre-orders, check here

Side A — “Caroline’s Wings

Side B — “Last Night”

Advertisement Live Dates:

10/05: Cleveland, OH – Now That’s Class

10/06: Indianapolis, IN – Crittenden Basement

10/09: Minneapolis, MN

10/10: Chicago,  IL – Margaritaville

10/11: Detroit, MI – New Dodge Lounge

10/12: Toronto, ON – Not Dead Yet Fest at Owl’s Club

10/15: Montreal, QB – La Vitrola $

10/16: – Boston, MA – Thunder Road

10/17: – Baltimore, MD – Joe Squared

10/18: Philadelphia, PA – Cousin Danny’s

10/20: Brooklyn, NY – Brooklyn Bazaar

10/30: Seattle, WA – The Vera Project #

$ – w/ Sheer Mag

# – w/ Exploded View

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

Check Also

RINSE shares “Back Into Your Arms” featuring HATCHIE

Brisbane, Australia’s RINSE – aka Joe Agius – returns with his latest single, “Back Into …

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.