BETS Debuts Smoldering Single “Gold”

Betsy Hershey, who performs her lush, abstracted pop under the name BETS, recently announced her sophomore album Future Color due out October 26. She previously shared lead single “Another Night” and today she reveals new album track “Gold,” a slow-burning, dreamy album closer that dissolves feelings of isolation into a warm wall of sound that lulls listeners back to reality.

Listen “Gold” HERE

Future Color began as a call to the creative side in everyone; the songs express themes of the uphill battle of isolation, frustration, and longing that can occur being an artist. Drawing comparisons to Mazzy Star, Maggie Rogers & The Blow, BETS’ stunning new collection was created during the tumultuous, life-changing experience of a serious bike accident, which resulted in two serious surgeries. This confrontation with the fragility of life heightened her desire to create compounded with an urgency to complete the album.