This year has seen American music consumers flocking in droves to the sound of the international dial. Whether it be the glossy neon of Europop, the smooth tonality of African folk or the dynamic liveliness of Latin urban music, Americans have been far more interested in following artists abroad than they have the ones polluting the domestic airwaves, and it’s had an interesting effect on domestic pop culture as a result. There’s no arguing that western music needs to be more diversified than it already is if it’s going to remain a competitive market in the advent of technologically-lubricated collaborations between artists from every corner of the world, a concept that was previously impossible during more humble times. Columbian juggernaut Monsieur Job are a good example of a foreign group that has had no trouble winning over the heart of the USA and having an impact on artists within the American scene, and their new song “Pica Pica,” which has been remixed and features the stylings of No Mercy and Vojke Djans, is a bright flashpoint in the intriguing movement they stand at the forefront of.
There’s an electronic edge to “Pica Pica,” but it’s definitely a salsa-influenced affair from top to bottom. There’s a rollicking drum beat that insatiably tries to shatter the glass wall around the band’s music, which dances and sparks before our eyes under the weighty containment of the production. The audio is crystal clear and presented to us in a gorgeously high definition setting, but we never feel like we’re so close to the band that the ethereal quality of their tones is lost to us. The vulnerability created by the shift between minor and major keys would be staggering if it weren’t accompanied by the compelling grooves and harmonious lyrics that make “Pica Pica” the smash hit that it is. I’ll admit, I’ve never been the biggest fan of Latin pop music, but this is just so smooth, so easy to digest and absorb in a single sitting that it’s impossible to reject its audaciousness. Instead of feeling intimidated by its exotic soundscape, I felt invited to take everything in and let Monsieur Job teach me about their sound profile through the majesty of their song.
Everyone, and I mean everyone, would do well to check out Monsieur Job and see what the future of worldbeat sounds like. In a time when music, politics and even our citizenship is becoming rightfully internationalized and the borders that once divided us are slowly but surely starting to come down one and for all, it’s going to take artists who never had any notion of division in their hearts to lead us through this volatile time in the history of art. Monsieur Job seem poised for the position, and with the help of equally inspired and talented acts like No Mercy and Vojke Djans, they’re going to play a quintessential role in the development of pop music not just one section of the planet but for the whole globe as we know it.
Monsuier Job’s music has been heard all over the world due to the radio plugging services offered by Musik Radio Promotions. Learn more –https://musikandfilm.com/