Loveday is a visionary wunderkind from the Midlands, UK. Writing, producing and applying her vocal prowess, she brings a distinct lo-fi, electro-pop sound influenced by the honest day-to-day life experiences of a girl her age—first love, friendships, adventure, and growing up in the modern world.
Carving her own niche, Loveday’s emotive vocals work in perfect tandem to create an immersive ambience. Mellow synthesiser chords and intricate drum patterns create a palpable backbone, and taking influences from artists such as Oh Wonder, Ider and James Blake, her music has an undeniably purity.
Following on from her debut Close and standout single To You, her third single of the year Breathless continues the theme of sharing an honest insight into the life of a teenage girl on the brink of adulthood.
Speaking on Breathless, Loveday says “Breathless is based on a night in with my boyfriend, staying up late, getting drunk- like a little party just for the two of us. The song focuses on the intimacy of a modern relationship and being obsessed with each other in the moment.”