Post Malone, Macklemore, Nicky Jam and Wiz Kalifa are the latest artists to partner with MelodyVR, using this groundbreaking technology and platform to reach more of their fans than ever before, especially in locations where even the most epic tour might never visit.
There has been a lot of talk about how virtual reality will change the concert industry but MelodyVR’s recent exclusive multi-year deal with three of the UK’s leading music arenas, to live stream events via their innovative VR music app, is a game-changer. It shows that the music industry sees MelodyVR as an opportunity to unlock new ways for music fans and artists to connect and generate new revenue.
In the coming months, MelodyVR will offer virtual tickets to a wide range of international concerts, allowing significantly more people to experience shows as they happen. At the same time, virtual ticketing will increase several revenue streams as it allows artists, venues, and promoters to sell an infinite number of tickets to any show, even when the venue is sold-out.
These performances will be captured from multiple points-of-view, giving fans complete control over what they see and where they stand. They can go deep in the crowd or up-close-and-personal with the band on stage. What an amazing opportunity this provides. It not only gives more fans the opportunity to see a sold out concert, but through MelodyVR’s immersive technology, they can get closer to the music than ever before.
MelodyVR’s impact on the music industry and VR’s live streaming capabilities are changing the world, and it is important to learn how labels, venue promoters, artists, and tech companies like MelodyVR are planning to deliver the next generation of live experiences.
To be clear, MelodyVR is not trying to replace the live experience – far from it. The goal here is to eliminate the barriers of time and capacity, allowing audiences to see all of their favorite artists in concert, whether those concerts are half a world away, tickets sell out or the tickets are too expensive.
Virtual reality and live streaming have begun to influence the way we enjoy music and live events. Nielsen’s Year End Music Report shows that the popularity of streaming concerts increases at a rate of 28.6% year-over-year, proving audiences are becoming more comfortable with streaming technology as it becomes more accessible.
As the only licensed VR music platform – including partnerships with Universal Music Group, Sony Music Entertainment, Roc Nation and the Warner Music Group – MelodyVR is now at the forefront of what appears to be a seismic shift in our cultural experience with access to the biggest artists in the world.