Times have been changing. Not only when it comes to society, but arts –for good or rather the worse- have been part of these changes, and nothing sees and is been affected more than the respective industries (call it Hollywood, Record Labels, etc.)
Back in the early 00s, as internet started taking new grounds and the self-prophecies made by an older, skeptic generation about how this new technology was going to just vanish into the air, suddenly disappear – all these theories proved to be nothing than gibberish, and the internet has become a major part of our lives and with it, many things have become much accessible, including music… and not in a good way. Yes, piracy was a big thing back in the beginning of the new millennium with popular sites Napster and software as it’s the case of Kazaam and Limewire.
Luckily, Apple eventually came into the picture with its iTunes platform and things started to slowly go back to normal. Then years later Spotify and others jump into the wagon and the industry was back in some sort of good track. However, the Napster, and also iTunes era, brought with them a new way of enjoying and buying music. So long were the days where we had to go to a record store to buy a physical copy of our best band. This imminent extinction also came with new changes when it was time to manage the success of a certain musical group or artist. Now we hear about “plays” or “streams” rather than sales – not that there ain’t sales anymore, but this is just to give you a picture of the new paradigms that were replacing the older ones.
How much does the billions of streams Drake got from his latest album Scorpion translates into individuals listening to the record or singles itself? After all, one person can listen to its favorite track on Spotify up to more than ten times within an hour alone. Does this means, in some way, the Canadian rapper reach out the podiums only a few titans like The Beatles, ABBA or Metallica, to name a few, have actually reached during and after their long, successful careers?