Every business on the planet is now realising that in order to be successful online they need more than just a good website. They need an engaged audience on social media platforms too.
But with a business to run, people to pay and sales to generate, there aren’t many business owners who can devote serious time to developing content, engaging with followers and curating the best industy-revelant content on the web.
This is where social media management tools come in. They help you upload all of your posts and content for the days, weeks and even months ahead, saving you critical time for company owners to spend on other crucial parts of their business. We’ve listed the top three for you here for you don’t have to spend hours searching for them.
Perhaps the biggest name in social media management Hootsuite does everything anyone could need on social media, either for a personal brand or a company. It has a free version which will provide enough functionality for smaller companies.
This version gives you the ability to: link 3 social media profiles, schedule up to 30 posts in advance and create social contests for lead generation. It comes with a very limited analytics function and two RSS feeds. Anybody serious about social media would have to upgrade to one of their paid plans.
Hot on the heels of the launch of Hootsuite came Buffer. Their free plan offers almost the same features except you can only schedule 10 posts into the future, and you cannot use their link shortening until you upgrade to a paid plan.
They have plenty of chrome extensions and they have a partnership with the content platform Quuu so, if you really wanted to, you can put your social media strategy completely on autopilot. Their main benefit is that the paid plans start off at a far cheaper price than Hootsuite, but they do increase rapidly as you add more profiles.