Rising pop songstress Ava Max has unveiled the official music video for her recently released single “Sweet but Psycho.” Directed by Shomi Patwary (Beyoncé, Major Lazer, The Weeknd), the provocative clip can be viewed HERE at Ava’s official YouTube channel. “Sweet but Psycho” is available now at all DSPs and streaming services HERE.
Produced by GRAMMY® Award-nominated super-producer Cirkut (The Weeknd, Katy Perry, Rihanna) and co-written with Madison Love (Camila Cabello, Halsey), “Sweet But Psycho” is a dance floor ready pop anthem complete with relatable lyrics and infectious vocals from the young pop starlet. Upon release, the song was instantly placed on Spotify’s New Music Friday and Young, Wild & Free playlists in addition to Apple Music’s Best of the Week, A-List Pop and Hot Tracks playlists, garnering nearly 500K streams in under a week.
Crafting pop anthems with a much-needed dose of fiery female empowerment, Ava Max is a unique new talent, blessed with a seismic voice, an individualistic high fashion mindset, and an undeniable knack for cinematic, theatrical popcraft. The daughter of Albanian immigrants, Max was born in Wisconsin but raised in Virginia where she began blowing away audiences long before even entering high school. Determined from a young age to grace the stage and equipped with a vibrant voice passed down by her opera singer mother, Max honed her skills performing at multiple singing competitions. Inspired by her parents’ courageous escape from the political turmoil that plagued their home country; she eventually made the move to Los Angeles to pursue her calling.