Following the seething single “Bad Habits” which dropped earlier this summer, NOGA EREZ has shared another taste of her biting new material.
Her latest single,”CASH OUT” features Philadelphia rapper SAMMUS and sees the pair call out the contradicting and chauvinistic pressures piled on women through consumerist society. In her distinctive drawl Erez snarls “Keep your head low / Keep your weight low / Slow walk up a hill / Tip toe tip toe / Dream it till it’s yours / Don’t dream too high though / Ceiling hits your head / Your billing’s always low.” Later SAMMUS takes over, snapping “I can handle many scandals like I am the Pope, not the sistine’s / What I can’t do is dismantle every single trope in our histories.”
Of the single Erez notes, “the intention is to list out things that can make you a successful woman, but in the most twisted, chauvinistic way. What society’s version is contradicts itself (eat breakfast, not too much), and is derived from the image of well-being and wealth that is presented to us alongside commercials about food, food porn etc. It all sums up a person feeling that their mind is exploding from consuming everything that we are fed by society and advertising companies. The song is all from a woman’s perspective.”
“Bad Habits” and “CASH OUT” see a stylistic shift from the Tel-Aviv based producer & performer, moving away from the more song-based tracks on 2017’s highly acclaimed debut album Off The Radar (City Slang). These standalone singles hint at an exciting future for an enthralling and unpredictable artist whose sound is rapidly developing, yet always distinctive, uncompromising and truth-seeking.