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PREMIERE: Whiteqube Release New Music Video For “Design Flaws”

Keeping up with our premiere week, we got the amazing new band Whiteqube who has return with the release of their latest video for “Design Flaws,” a song filled with heavy beats that transport you to another realm. The song makes you feel like you’re on a runaway train… or in a hot, sweaty nightclub.

The video is a trippy depiction of a woman (actor Cimcie Nichols, who originally came up with the concept) in an eerie setting, literally being driven insane by the song. “One of the main lyrics in ‘Design Flaws’ is “We are losing our minds.” So Cimcie suggested we come up with a video where the ‘whiteqube’ (a glowing, floating white cube) would take control of her body and she would lose her mind,” Schary reveals. “Next thing you know, we were in the middle of the Salton Sea area filming. It went from an idea we were interested in to the final product which we thing went far beyond what we were expecting. The director, Steven Shea, and Cimcie both come from a horror film background. We cannot believe what they accomplished. The Salton Sea has crazy Mars like geography. What you see in the video has very few digital effects.”

Who is Whiteqube? It’s a musical duo: Jason Schary and T. Ryan ArnoldSchary is a well-known DJ in the alternative LA club scene, having spun at some of the most popular weekly nightclubs. He continues to spin numerous times a week to packed dance floors. Longtime friends Schary and Arnold formed Whiteqube in Los Angeles in 2010.

Whiteqube blends intricate synth sounds and intense beats with dark vocals. The duo’s music is starkly honest and multi-faceted. Their music fuses genres as well: EDM, techno, pop, EBM and even a rock edge, at times.

The Design Flaws EP is a musical departure from their earlier release, The Return (released September 2017). “Design Flaws is almost like an extension of The Return, but done better – better produced, catchier songs, and performed better,” Arnold explains. “After The Return was released, a couple things happened. First, many of the songs dealt with the political turmoil and societal unrest that existed in 2016. This stuff just kept getting worse, which means that we continued to explore those themes, but with slightly more urgency. So we felt like we had more to say. It is like an extension of the last album, but done better. If anything, this EP is a result of hard work in the studio learning the craft of song writing.”

The song itself is a remix of a song from last year’s EP, The Return. Like most of the band’s songs, it makes you feel like you’re on a runaway train, or in a hot, sweaty nightclub. Either way, it transports you to another realm, where the surreal is real…or is it…? “’Design Flaws’ is really a statement of how America is losing its grip on reality,” Schary continues. “It was one of our first songs with vocals. When we decided to do a video for this song, we wanted to do a remix. Ryan and I are big fans of ‘80s and ‘90s singles that had great 12” mixes. We stripped the song down entirely, beefed up the bass and put in bigger drums and percussion. Then we added a real acid house-style Roland 303 type synth. We loved the remix so much, we decided to use that version in the video.”

“We are so excited about this release,” Schary concludes. “We believe the sound is super original, mixing techno, old-school EBM, synthpop, and alternative rock, all in one. All five tracks on Design Flaws are songs with a message that you can dance to.”

IG: https://www.instagram.com/thewhiteqube/

TW: https://twitter.com/thewhiteqube

YT: https://www.youtube.com/user/whiteqube

TUMBLR: http://whiteqube-blog.tumblr.com/

FB: https://www.facebook.com/whiteqube/

Bandcamp: https://whiteqube.bandcamp.com/

Sound Cloud: https://soundcloud.com/whitequb

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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