Keeping up with our premiere week, we got the amazing new band Whiteqube who has return with the release of their latest video for “Design Flaws,” a song filled with heavy beats that transport you to another realm. The song makes you feel like you’re on a runaway train… or in a hot, sweaty nightclub.
The video is a trippy depiction of a woman (actor Cimcie Nichols, who originally came up with the concept) in an eerie setting, literally being driven insane by the song. “One of the main lyrics in ‘Design Flaws’ is “We are losing our minds.” So Cimcie suggested we come up with a video where the ‘whiteqube’ (a glowing, floating white cube) would take control of her body and she would lose her mind,” Schary reveals. “Next thing you know, we were in the middle of the Salton Sea area filming. It went from an idea we were interested in to the final product which we thing went far beyond what we were expecting. The director, Steven Shea, and Cimcie both come from a horror film background. We cannot believe what they accomplished. The Salton Sea has crazy Mars like geography. What you see in the video has very few digital effects.”