Fresh from a UK headline tour, which included a sold-out London’s Heaven and now with over 100 million streams across streaming platforms, Nina Nesbittreleases the video to her new single ‘Loyal To Me’today through Cooking Vinyl. Since the end of last year, Nina’s been making waves across the globe, following the release of the first multi-artist collaboration for a Spotify Single and being embraced by new fans including Hollywood royalty in the shape of Chloë Grace Moretz and Taylor Swift.
Nina recently finished touring the US with Jake Bugg and revealed new track ‘Psychopath’ for the launch of Spotify’s ‘Louder Together’, a program bringing artists together to collaborate on an original SpotifySingles song in the spirit of community, empowerment and inspiration – Nina being the only UK artist asked to take part. Coinciding with Women’s History Month, Louder Together’s debut single, ‘Psychopath’ partnered emerging female artists, Sasha Sloan, Nina Nesbitt and Charlotte Lawrence, who came together for the first time to create and record an original Spotify Singles song.
Now Nina Nesbitt builds on that upward trajectory sharing her new track ‘Loyal To Me’, produced by Fraser T Smith (Stormzy/Adele/Drake/Florence and the Machine). This is accompanied by the video which finds Nina performing hiplet, a style of dance that fuses hip hop and ballet and sees Nina performing en pointe for most of the video.
Nina explains, “I worked closely with Debbie Scanlon (Director) on this video – we both agreed I needed to come out my comfort zone for this video! Apart from a few ballet exercises when I was a gymnast, dance is something I’ve NEVER done (probably for a good reason) but something I’ve always admired in pop divas growing up. I thought this was the perfect moment to try it. Ballet is something that is beautiful and feminine but also painful and extremely difficult. I like how double sided it is – it can look vulnerable but still be one of the toughest things out there. Loyal To Me is about girls talking to girls, giving advice and it has a sort of throwback vibe to it. I felt like the video related to the song in terms of having the beautiful moments in a relationship but also the pain of someone cheating.”
Having grown-up in a small village just outside Edinburgh, NinaNesbitt enjoyed a whirlwind of success with the ‘Peroxide’ album, but she was soon ready to move on. An organic evolution, her 2016 track ‘Chewing Gum’ was the sound of her breaking out of her comfort zone and indulging fully her love of pop. Her desire to challenge herself continued with the low-key ‘Life in Colour’ EP which found Nina writing emotional and sometimes dark stories that were inspired by experiences which fans had sent to her.
Still only 23-years-old, Nina Nesbitt has found a way to make it work for her in an industry that often doesn’t give you the time to settle into the artist you want to be. Rather than rush into making another album for the sake of it, she waited for the inspiration to strike and let it slowly take shape organically. What she excels at is being an artist, but one that’s fully in control – the very best kind.
Nina has playedmany of the summer festivals including Barn on The Farm, Cornbury and TRNMST. Sheis preparing to play RiZE and two of the Skyline Series in August, before a headline dateat London’s Omeara on 26th September for Nordoff Robbins. Nina then embarkson a tour of Europe with Lewis Capaldi until December.