After playing a monumental part in popularising the current wave of afrobeats-inspired music, producer and DJ, Juls, shows a different side to his sound with the new Kojey Radical featured single ‘Normal’.
The bass-heavy ‘Normal’ channels the energy of East London raves that Juls would attend as a teenager. Kojey Radical initially joined him to work on another record but heard ‘Normal’s grimy instrumental and couldn’t resist jumping on the track, “Working on Normal felt effortless, there’s a particular energy that Juls brings to a record that I just wanted to match. It’s important for us to create the unexpected and make it look Normal”
Juls adds, “When ‘Pow’ came on, or ‘Next Hype’, you’d lose your mind,” explains Juls. “Those are timeless records. Kojey heard the beat and then did the song in 15 minutes.”
Having grown up between Clapton and the Ghanaian capital of Accra, Juls has been instrumental to the West African influence that’s become popularised over the past few years, establishing his sound through work with the likes of Mr. Eazi, Burna Boy, Wande Coal, Maleek Berry and Kojo Funds. With his new project, which will be released via Virgin EMI’s new Lost Ones imprint, he intends to demonstrate his versatility as a, artist who is inspired by a rich blend of sounds, from his parents jazz and highlife records to the hip-hop, grime and garage that he’d obsess over with his friends.
Juls first major breakthrough came when he remixed Mr. Eazi’s ‘Bankulize’, which led to him playing a major part in the Nigerian star’s career with the two artists collaborating on a string of hits including ‘Skintight’, ‘Shitor’ and ‘Annointing’. He’s also a world-renowned DJ, having played sets at SXSW in Austin, Texas, opening for Lauryn Hill’s ‘Diaspora Calling’ show in New York and playing Afrorepublik in front of 20,000 people at the O2 Arena, as well as running his own weekly radio show on Rinse FM.
While he played a monumental part in pioneering the current afrobeats wave, Normal is proof that he’s got far more to offer: “I don’t want to be the go-to guy when you just want afrobeats,” he says. “I grew up listening to a lot of music. With this project that I’m working on, I want to show different elements of what I’m doing.”