British singer, songwriter and musician Minke (rhymes with “link”) returns today with the stunning video for her new single, “Maybe 25”.
The video, which premiered on Harper’s Bazaar, was directed by Tess Elliot Harrison and shot on location in the picturesque Mojave desert in Southern California. It begins with grainy footage of the scenic landscape, soundtracked only by the sound of nature and muffled footsteps in the sand before the song’s lush instrumentation fades in and Minke begins to sing. Watch the video for “Maybe 25” HERE.
“Maybe 25” was written about the emptiness of online dating and the hold technology has over us, with an equal amount of humor and disdain, Minke explains. “It was originally inspired by my fleeting past experiences with online dating. As I started to write, it became less and less about that and more a general observation on connection. We’ve never been more connected but disconnected at the same time. It’s made us more insular, less open to having a conversation with a stranger and maintaining eye contact for more than a second without looking at your phone. So it’s about longing for something more than that, whatever that is. Something real in a seemingly disposable world. Questioning if that’s still possible. Questioning if it’s got the better of you too.”
Minke is currently working on her debut EP and plans to release it this fall as well as tour North America.