BILLIE EILISH TALKS HER “METEORIC RISE” AND ARTISTIC EVOLUTION IN NEW VEVO LIFT INSTALLMENT

The third installment of Vevo’s LIFT series featuring Billie Eilish arrives today. Told by Eilish herself, the new video titled “Becoming Billie Eilish” exclusively highlights the evolution of her career and the unapologetic artist she aspires to be. Eilish tells Vevo, “The only thing that doesn’t change about me is the fact that I’m going to change over and over again.”

Vevo’s LIFT initiative connects today’s rising stars to audiences around the globe with original creative content. On its third week of their series with Eilish, Vevo is releasing brand new installments of performances and behind-the-scenes footage, bringing fans closer to the pop singer than ever before. The last two weeks saw the release of Eilish‘s live performance of “bitches broken hearts” and “you should see me in a crown”. The first three videos of the series are streaming now at youtube.com/BillieEilishVEVO.

WATCH “BECOMING BILLIE EILISH” HERE

WATCH “BITCHES BROKEN HEARTS” HERE

WATCH “YOU SHOULD SEE ME IN A CROWN” HERE

Vevo’s vice president of original content & production, Ed Walker, tells Billboard, “Vevo LIFT provides audiences with a different approach to an artist, we aim to leave fans with a better understanding and a new appreciation for an artist and their story.  When approaching the creative for Becoming, we take the time with the artist to really understand them; what motivates them, what scares them, makes them laugh and cry. With us, Billie was a truly open book, her honestly and transparency shines through in this piece.”