Canadian rapper SMRTDEATH has released a music video for his song “ima shine like the best coke that u ever had” this week on YouTube. The video, which depicts Smrtdeath and his friends crashing an old man’s house in the Canadian tundra and throwing a house party much to his chagrin, fits the fun and irresponsible vibe that Smrtdeath masterfully exudes in his music.
Smrtdeath manages to blend both ends of the ever popular Soundcloud rap spectrum perfectly on “ima shine like that best coke that u ever had.” The braggadocios lyrics and upbeat tone of the song is akin to trap Soundcloud rappers such as Lil Pump and Smokepurpp, while the guitar sample, introspective musings in the verses, and overall image of the video helps keep him rooted in the emo spectrum of the genre, being reminiscent of acts such as Wicca Phase Springs Eternal, and the late Lil Peep.
Smrtdeath’s music has amassed over 4.5 million views on YouTube, with 1.1 million views alone being for his song “Everything.” He has also accumulated 4 million plays on Soundcloud and 2.5 million plays on Spotify. In addition, he currently has 150 thousand monthly listeners on Spotify. Smrtdeath is also a frequent collaborator with contemporary rappers Lil Aaron and Lil Lotus, as both are heavily involved in his project Boyfriendz. In the past, Smrtdeath has played shows with acts such Lil Tracy, Alice Glass, and Nothing, Nowhere.