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INTERVIEW: URBANO

Hi folks, welcome to VENTS! How have you been?

URBANO: We have been well! Thanks for asking!

Can you talk to us more about your latest single “Standing Ovation”?

URBANO: Believe it or not, it all began after meeting talented producer yuungnuudle (aka AJ DeMarco) at Miami Music Week’s Winter Conference in 2017! “Standing Ovation” came to fruition quite serendipitously when Marisa sent him vocal stems of a hook that John and her created. Fast forward, we all went to Amsterdam together for ADE and soon after the track caught the eye of legendary hip hop label, Tommy Boy Records! “Standing Ovation” has a worldly sound, influenced by Hindustani arrangement using sitar qualities, but enough bass to have everyone dancing all summer. We were really excited to collaborate with such a talented producer and make something we absolutely love!

Did any event in particular inspire you to write this song?

URBANO: Not in particular, but sometimes we will just be jamming out listening to different songs and we will feel inspired to write. The words sometimes just flow out of us and then it comes together very easily. Other times though, it can be quite difficult to even put together one line. We have a unique way of working for sure!

How was the filming process and experience behind the video?

URBANO: This video by far was the most organized and planned, which was very helpful for the whole vibe of the shoot! We absolutely loved filming the first two videos, as they were very fun and taught us a lot about what goes into making a quality music video. Although, this music video had double the staff, as people really came out for us and participated within the structure of filming. We had a main director (Joseph Graves), an assistant director (Jenna Lam), dir. Photography (Luke Rihl), an assistant cameraman (Rob Graves), a gaffer (Ryan McCluskey), several grip specialists (Chris Mercury, Collin Welch, and John Kolleh), two production assistants (Hai Nguyen and Davin Schulman) and an official behind the scenes cameraman (Adrian Franken). Not to mention hair and makeup team (Kat Carollo and Gina Fucinari), two actresses (Becca Jackson and Julie Stackhouse), an actor (Tom Schmitt) and thirteen close friends who posed as extras out of the goodness of their heart! We had a full on team and schedule for the day where everything ran very smoothly! We had a blast and coordinated everything in detail with the director, who did an amazing job!

How was the recording and writing process?

URBANO: When we write, we usually stick to the same formula we always have – sitting in our den, music blasting through our sound system and just flowing back and forth with ideas! The writing process for this song was easy, as it was one of those times that the vibes were all the way there. It came to us rather quickly and we built upon each other’s energy – kind of like a “two heads is better than one” situation! When we got in the studio, we were really excited to record this and get it going because we felt that it really was an inspired piece. Marisa recorded the hook first, and thereafter the instrumental was completed. John then went into the studio and laid down his raps. Our engineer, JoeLogic, is absolutely amazing at bringing out the best in us and he really pushed us to make this track better! It was fun all the way through and we wouldn’t change it for the world!

What role does Philadelphia play in your music?

URBANO: We definitely have followed Philly music all our lives, really being inspired by their passionate and confident abilities of making music. Listening to many Philly artists has really helped us combine an urban street flair with pop and electronic music. We love the tenacity the artists show, as Philly has so much heart and soul. We absolutely love that quality and we try to emulate that in every track.

How has your upbringing influenced your writing?

URBANO: Growing up in a household of really supportive parents has definitely kept us in a positive and easygoing mindset! We think that is really important because it only allows us to spread our creativity wings a bit further. We don’t feel pressure when we are writing, because we feel it is our purpose in life! We always are able to have fun and even when we feel writer’s block coming on; we help each other out and keep it low stress. The key is having fun and creating something you love, which we definitely have learned from our parents growing up!

Do you tend to take a different approach when you are collaborating with someone else rather than in your own?

URBANO: So we approach every project like it’s our own because we don’t want to stray away from our recipe so to speak. We really love the process and vibes we have created making music together as a duo, so we just try to be ourselves and hope they like it! If in the event they don’t, no harm or foul! We try to keep it simple, be true to ourselves, and match the vibe of the song. Of course, if they ask for a specific concept we definitely try our best to meet their vision but also add our flair to it! We find it sounds truly authentic that way!

Does the new single mean we can expect a new material – how’s that coming along?

URBANO: It is really amazing how many possibilities there are when you keep an open mind, meet new people and just enjoy the journey! We have gone to several different networking events and met some really talented people. With that being said, we absolutely have been working on new material and been having a blast collaborating with others! We have several tracks just waiting in the chamber!

Any tentative release date or title in mind?

URBANO: Well we definitely have a title for all of the other tracks in the chamber but we are still working on seeing when we can talk about release dates! It will definitely be an adventure seeing what are next steps will be! We are just so honored that Tommy Boy Records was able to take us on and get “Standing Ovation” really rolling!

Any plans to hit the road?

URBANO: We definitely are trying to work on putting together a mini-tour or at the very least a few shows around the area! We will be sure to let everyone know when that will be!

What else is happening next in URBANO’s world?

URBANO:  Just really enjoying the journey “Standing Ovation” is taking us on!

Watch here

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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