Today ¡MayDay! releases a new video, “Lifetimes” off their upcoming album South of 5th due out September 7th on tastemaker imprint Strange Music. The genre bending group’s newest track is hot on the heels of their first two singles from the reggae influenced album, “Next to Go” and “Time is Up” featuring Stige.
“Lifetimes” is a groove focused track with dubby beat and reggae focused riddim that has MCs Bernz and Wrekonize asking, “How long until we as a species act righteous? How long until we treat each other with dignity and respect? How long until we truly know worldwide peace?” and ultimately concluding, “Sadly, it seems we have lifetimes to go.”
The new song is companied with by a video release, directed by Miami based visual artist, Unkle LUC. His distinct visual approach lent itself to the hard chaotic vibe of the song. Bernz recalls, “we really just wanted to let LUC be creative and tell the tale thru the turbulent visuals, and his distinct editing style.” He continues, “The song is inspired by the current social climate. And how no matter how advanced we believe we are, we are still just children as a civilization. Still being plagued by the same issues we’ve always had. War, famine, greed.”