Busy. But a good kinda busy if you know what I mean?! We’re currently on a run of 40+ shows between July through October, so we’re burnin’ it at both ends on the touring front. With “Take It Back” impacting national radio, let’s just say we’re finding workouts/sleep/food wherever we can!
Can you talk to us more about your latest single “Take It Back”?
We basically did everything backwards on this one (compared to industry standard, that is). We released the EP “I” in May and then tested all 4 songs with colleges, media outlets and on socials. In every scenario, “Take It Back” won. Once we had the feedback from the fans, we then sent it to radio. Unlike major labels that determine the single in advance, then push it out and follow it up with the CD. I don’t have that luxury. I have to find out what’s hitting with my listeners currently and then go with that. We ain’t about “guessing”… we about “winning” and the fans who have put me in this position are the determining factor. But, I guess I’m just logical like that.
Did any event in particular inspire you to write this song?
Nothing in particular; it’s just a song about a situation we’ve all found ourselves in at one time or another. The ability to “unwind that goodbye” is something we all wish we had, considering hindsight is 20/20 (or at least that’s what my grandpa used to tell me). I love that it’s a tempo song that just kills it in every venue we step into. The infectious “whoa oh oh oh” is just icing on the cake.
Any plans to release a video for the single?
Yes. We just finished the final edit on it a week or so ago!
The single comes off your new album — what’s the story behind the title?
The story behind “I” is multi-leveled. Most artists, when they release their first national album, do a self-titled EP. I figured what’s more self-titled than “I”? Besides, on a different path, it’s Roman numeral “I”… and the first of nine projects we’ll be releasing in the next three years. In a world of consumption, you have to give people what they want – and they want more. More songs, more quality, more memories, more feelings… just MORE.
What was the recording and writing process?
We’re doing all of it backwards, if that’s any sort of hint. Let’s just say I’m already done with EP II, and EP I just landed! We are crankin’ away, and I wouldn’t be surprised if we complete EP III before the second EP goes public. Just hang on, the trilogy (or the entire saga) is going to blow your mind.
Do you tend to take a different approach when you are collaborating with someone else rather than in your own?
I haven’t collaborated with anyone – but I would love to someday. When it does happen, it’s definitely gonna be “outside the box.”
How do you look to standout from the rest in country music?
We’ve been pushing “Industrialized Country” for about 8 years now. Industrialized Country is the mix of country lyrics, country vocals, Motown backgrounds, metal guitars and a pop structure.
What aspect of yourself did you get to explore on this record?
I got to “let loose” on this one. We built one of the songs using a hammer and a dumpster, one of them had a New Orleans marching band, one had a jet engine rolling through the background and the last one incorporated an orchestra. You’ll flip when you hear what’s coming in EP II!
Any plans to hit the road?
Right now, we’re in the middle of a 40 show run in 3 months. Mostly Western half of the United States, but “Take It Back” is opening up new regions for me.
What else is happening next in Chance McKinney’s world?
Single. New EP. Video. Radio. Touring – and more super-secret projects!