Following its sold-out West End debut at the Lyric Theatre as the UK’s first ever Afrobeats musical in 2013, and a short-run at the legendary Hackney Empire in 2014, as well as a one-off special at the 2016 Lagos Theatre Festival, supported byBritish Council, and a week-long development residency at The Barbican, seminal Afrobeats musical Oliva Tweest: The AfroMusical is excited to announce its highly anticipated and long-awaited return, by way of a UK tour in October 2018, playing in London (Venue TBC), at the Belgrade Theatre in Coventry, and Manchester’s Opera House.
The fan-favourite spectacle Oliva Tweest: The AfroMusical has picked the perfect time in 2018 to return for a nationwide run, with the successful Broadway Hip-Hop musical Hamilton coming to London, and with the explosion of Afrobeats music all over the world, and especially in the UK over the past 12 months. From Nigerian star Wizkid selling out the O2 Arena for his AfroRepublik festival, and UK artists Yxng Bane and Not3s charting with their Afrobeats-inspired music, to BBC Radio 4 crowning it “the sound of the summer”, down to Nike selling out the Nigerian football World Cup kit in the UK in just 15 minutes, Afrobeats is fast leaving its mark on the national consciousness, and it feels like the right moment for Oliva Tweest: The AfroMusical to be making its long-awaited return.
Created by 2016 Sky Academy Arts Scholarship recipient; PureYinkz (Yinka Ayinde), Oliva Tweest: The AfroMusical is a captivating musical, which follows the ambitions of London hustler and club-promoter Tobi, who has no problem winning female attention, but yearns to shake off his shady reputation and move up in the world. Driven by his need to succeed, he plans the ultimate concert to attract his idol and Afrobeats legend D’Banj, naming it after the musician’s global hit ‘Oliver Twist’. But when he finds out that the landlord of his chosen concert venue intends to convert the building into a church, Tobi is forced to disguise his true intentions.
Backed by an amazing cast of consummate performers, household cameos, acclaimed dancers, a clever mix of new songs created especially for the musical as well as renditions of some of the biggest Afrobeats hits from the likes of D’banj, Wizkid, Maleek Berry, Afro B and Tiwa Savage, exhilarating and high-energy choreography, dazzling costumes and a universal tale of love versus ambition, Oliva Tweest: The AfroMusical is ushering in a new era of musical theatre, entertainment and story-telling, in a way that has never been done before, exploring important themes around self-discovery, the true meaning of success, African culture in the diaspora, to mention a few.
Speaking about taking Oliva Tweest: The AfroMusical on tour, PureYinkz says, “It’s a dream come true for me to see the show going on tour with well-renowned venue partners. We have been given so much support and encouragement to get to this point. It will be the first time showcasing the fully developed Afrobeats show and we’ll be working with the same partners as ‘Motown Musical’, ‘Matilda’ and ‘Wicked’ so I am both excited and nervous about what happens next. The theatre industry has been looking for this mythical ‘new audience’ but we are going to show them that the people are out there. I’ve developed this show to bring two worlds together – introducing a traditional theatre audience to the Afrobeats culture, and filling up theatres with young, energetic Afrobeats fans to breathe new life into these venues”.
Oliva Tweest: The AfroMusical takes place in October 2018 across London, Coventry and Manchester. Advanced tickets are available right now via http://olivatweestmusical.com