Importance of having a mobile strategy

Adopting new technologies is helping corporations and businesses distribute their data to the global market across a variety of smart devices, and this has brought new approaches and strategies. Integrating an app development detailed and up to date strategy today is crucial, otherwise, the whole brand and the marketing of an organization is badly influenced and confronted with the risk of getting extinct in the rapidly transforming and absorbing market.

Any developer is well aware that mobile technology is a new gold mine, and this certainty is credited by the fact that more and more professionals in the industry are directing their efforts to successful markets, such as Google or Apple. These two alternatives, however, are proving to be unsuccessful, given a large number of shifts to other platforms, and this shows how the attention of developers is directed to different and innovative possibilities.

Different sectors and industries are now focusing on developing clouds that make work easier, improves overall performance and gives them bigger control over data. Obviously, each platform has its own models and criteria, to be analyzed appropriately.

Choosing the right strategy for an app development requires an investigation to decide the platform where the app is going to operate but a series of evaluations must be conducted in order to get closer to these decisions. There are a few things you and your app development agency should keep in mind before compiling a strategy::

Fragmentation and the number of App Stores

The fact that there are different approaches to registering with the various App Stores and that differences also exist to download/upload applications or give certain consents, creates a barrier between business and users.

Not all developers are the same

Some developers work for work, others for leisure; those who earn money, as well as specialized teams and independent individuals, novices and industry veterans. Be very cautious whom you choose to work with and make sure the interests meet and a great cooperation is achieved.

Developing mobile applications has its stages

Developing apps often take a lot of time and a lot of money. If you are not familiar with the lifecycle and process of an app development contact the developer you will work with as soon as possible and plan your timeline accordingly


Every application has the potential of reaching the global market and be transmitted worldwide. The borders have never been closer. Get updated with the localization services that will help your app be suitable for different cultures and languages.

API and Cloud Computing – this is an environment of great interest to developers. It has started to gather the attention of many industries mainly because of the great data opportunities it offers and many administrators of systems are trying to integrate the evolved features and updates of cloud computing into their own cloud. The development of an application programming interface (Cloud API) has helped to enhance the cloud quality and experience and made it possible to integrate the applications into clouds by using APIs. Consult and analyze which model is most suitable for you.

Choice of platforms

Each platform has its guidelines and requirements for an app to operate, choosing a platform for an app can be a real challenge. The best thing to do is to develop your app in a way which makes it compatible with multiple platforms so it matches the business objectives and includes the targeted customers. The essence of an app lies in the fact that it should focus and hit high-value operations and bring fruitful results for a business, making it reachable in different platforms and devices. Apple, Android, BlackBerry and more are the preferred destinations for B2C businesses, while HTML and other languages are preferred by B2B businesses.

Development of a mobile strategy

A patent solution to all these questions does not exist. But one thing is certain: because mobility is complex, a strategy to effectively implement mobility is needed to be harnessed, and maximize the value of the business model. Regardless of what each mobile strategy looks like on a case-by-case basis, it is important for companies to consider some key aspects in their development such as  identifying the business areas that can be tapped by mobile technologies, and establishing a steering team which consists on working with partners and customers, as well as solutions and services for building a mobile environment. Let’s elaborate these aspects more.

Identify business areas

The first step in developing a mobile strategy is to identify business areas where mobile technologies provide a clear business advantage, break up and streamline existing processes. With faster response times, the provision of attractive apps, or the direct call of specialists, mobile technologies enable better customer service. However, mobile technologies also enable greater employee productivity, for example, by providing timely and location-independent information, assisting in routine work, or by analyzing location-based data.

Establish steering team

After companies have identified areas that can be optimized, it is important for the development of a successful mobile strategy that all relevant stakeholders from different departments have a chance to participate and co-determine. Ideally, both are done in a steering team, in which all the major interest groups are represented.

A comprehensive steering team can be helpful at various levels: if all departments are heard, companies can use their resources in those areas where they have the most impact. In addition, a steering team helps accelerate decisions on issues of skills development, partnerships, or the use of non-organizational resources.

Involve partners and customers

Enterprises are introducing mobile technologies faster by involving partners and customers early in the strategy development process. In addition, one can ask: where are potential win-win and innovation opportunities?

Cooperation with selected customers, employees and business partners is also indispensable for pilot projects for new mobile technologies: in pilot projects, companies gain new insights, minimize risks and make adjustments, not least through cooperation.

As mobile technologies, opportunities, and expectations change, it is also important for businesses to continually and rapidly adapt their mobile offering based on new insights. Here, too, cooperation with partners helps companies to recognize changes in the market at an early stage and to react accordingly. Companies gain an advantage by identifying concepts and technologies that will keep them competitive over the next few years.

Engagement over downloads

Usually apps are built with the motive of generating sales or increasing the downloads, but the main focus in a strategy should be directed on engagement strategies. If an app doesn’t drive engagement of users it simply won’t be installed and downloaded.

An enterprise or company should coordinate the app development with the developers through a standardization of development tools. Integrating a mobile strategy determines the purchases of an app and its continuous usage that leads to a strong customer engagement and better sales. So the point is not just selling, but it’s interaction – a strategy that is built considering all the factors and creative ways of stimulating users to engage with the app and fundamentally find an answer to their needs.

Determining what makes an app successful

The usability decides on the practicality and user acceptance, so, clear interfaces, easy navigation and fast loading times are important criteria.

The performance potential determines the cost-effectiveness. If tasks are mapped and supported optimally on the go, the return on investment soon sets in too.

The security of the data against unauthorized access and unintentional loss determines the practicability. Without comprehensive protection and corresponding rights concepts, mobile applications are not sustainable.


In the development and provision of mobile solutions, therefore, the right balance between functionality and ease of use must always be ensured, so that your own staff accepts the services offered and does not use their own mobile routes past the official IT.

Ease of use

The potential of a sophisticated mobile strategy can only be fully exploited if employees like to use business apps frequently. A key criterion for employee acceptance is the design. Employees expect that the “user experience” of business apps will meet the high standard of successful consumer apps and be designed in the company’s corporate design.


The greatest added value for IT organizations is the seamless integration of mobile applications into existing systems. An appealing and intuitive user interface is a basic prerequisite for employees to work with business apps. However, for an app to be able to access, store or transmit data, for example, it must be integrated into the company IT.

Analysis Tools

Analysis tools help IT professionals monitor both apps and the infrastructure of a mobile environment. With the help of the analysis tools, IT experts respond promptly to problems such as disconnections and gain data-based insights about the mobile infrastructure. These insights are the foundation on which to protect business-critical information and continually improve the mobile offering.

Operator models

Many companies are shying away from the complexity of a new mobile IT landscape and are postponing mobile strategies or necessary implementations because they do not have the necessary skills in-house and therefore need to build and maintain them with high investment. However, services such as terminal management, desktop virtualization, application management platform or service desk do not necessarily have to be provided in-house. Sourcing uses strategies that bring relief and build on professional experience and the management of a proven partner.


Internet of things, virtual reality, wearables, are predicted to be an inseparable part of any enterprise in the near future, and the data power will be way more enhanced causing businesses to be data-driven and analytical for a performance that aims perfection.

The present and future lead to a necessity of integrating a mobility strategy in this rapid evolution of computing ambient which will cut the boundaries of interacting with apps and operating with data from everyone and anywhere.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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One comment

  1. For me, reading this blog post stay beneficial for me because this post contains very informative stuff. Hope this will also help others as well. Thank you for sharing.

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