Thank you, I have been well! It’s been a busy week leading up to the release of my new single.
Can you talk to us more about your latest single “Against The Wind”?
This song will be my first EDM single ever released, produced by Robert Eibach, who has charted on Billboard in the past and won a few Grammy’s. The underlying message of the song is freedom, whether that’s inner freedom from self-doubt and fear, or a society-wide sense of freedom from oppression.
Did any event in particular inspire you to write this song?
I moved to Los Angeles about 3 years ago, and I experienced a lot of criticism and self-doubt to get there. I had always been very passionate about music since I was a little girl, but I grew up in a small-town culture that only ever encouraged me to get a “normal” job, get married, have kids, you know the story. I was almost scared into the belief that I shouldn’t follow my dreams, but thankfully there’s a tiny spark lit within me that knows I’m capable of doing anything I put my mind to, and I decided to pursue music despite the doubts. I began writing the song with all of this in mind, though eventually, the lyrics seemed to translate into the larger political environment of the time. There was so much fear and hopelessness surrounding our world, and I wanted to translate my motivational message into fighting for freedom in general, as you’ll see in the music video I included a few stock footage scenes from historical protests.
How was the filming process and experience behind the video?
I found the filmmaker, Neil Watson, through a LA networking group on Facebook. After we had met to discuss our ideas together, we decided on two main locations for filming: Point Dume in Malibu, and a green screen set up in his backyard. He had a friend who operates drone cameras, so we got a lot of sick shots of Malibu. The first day of shooting, we got all the close-up shots as well as a few shots in/near Neil’s pool. The second day of shooting, we headed to Malibu and mostly worked with the drone. The entire process was very fun since it was my first experience creating my own music video!
How was the recording and writing process?
The writing process happened entirely on my own, in my tiny LA studio apartment. I typically write songs very quickly, because once I have a solid idea, I usually feel the need to finish it before I lose the inspiration. I think I began writing Against the Wind with the title of the song, and formed lyrics based on the general concept I had of fighting for my dreams. Later on, when Robert Eibach and I had decided to start working on a new project together, I sent him a few of my unreleased demos and he thought that Against the Wind had the most potential for being an EDM hit. It took many days of working in the studio with him to find just the right sounds for the track, and to get the vocals on point. I’m a bit of a perfectionist, and wanted to make sure everything sounded amazing.
What was it like to work with Robert Eibach and how did that relationship develop?
Working with Robert was very stress-free. He was very open to any ideas that I had, but also had a lot of knowledge from working in the industry about how EDM songs are usually structured in order to get radio/club play. I first reached out to Robert on Twitter when I was creating my first EP because I wanted to get an EDM remix of one of my songs. He liked my music and we did a few skype calls to talk about the project since this was when I was still located in Minnesota. I eventually met him and his business partner, David Longoria, at their studio when I moved to Los Angeles. Before the Against the Wind project began, I also did some vocal work for David’s track “We Are One”. They are both super kind, talented people, and I am so thankful that they believe in me as an artist.
How much did he get to influence the single?
After I sent him the demo, he began creating an outline for the track. He mostly shaped the track itself, although I gave a lot of input on the kind of sounds I wanted it to have. He definitely turned the pop/soul lyrics and melody into a full blown EDM anthem.
What role does LA play in your music?
Los Angeles has allowed me to experience so many new things, which of course, leads to inspiration for new song ideas. I think the overall energy of the city has been very motivating to me as a songwriter—practically everyone out here is following a dream, and I think that’s so cool.
Does the new single mean we can expect a new material – how’s that coming along?
I’ve been working on lots of new material, such as collaborations with artist Kaysinners and songwriter Rob Johnson, and have also been writing a lot of music on my own recently.
Any tentative release date or title in mind?
The release of my single “Against the Wind” is Friday, July 20th. For a future album… I don’t have a title in mind yet, but the release will likely be in 2019.
Any plans to hit the road?
I definitely plan to tour, although nothing is set in stone yet! I do, however, have one show booked in Minnesota at the Acadia on September 8th.
What else is happening next in Lauren Nikohl’s world?
I have been writing a lot of new music in the past year, and I plan to start creating my first ever album! Stay tuned for more! 🙂