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PRIMAVERAS PREMIERE NEW SONG “BETTER OFF”

Primaveras, formerly known as Modern Howls, has announced its debut album Echoes in the Well of Being to be released September 28. The sunstroked project of LA artist James Clifford provides psych pop at its dreamiest; Echoes is a summertime gem shining with likeness to Phoenix, Tame Impala and the Los Angeles air itself.

Clifford tells us, “While most people will immediately interpret it as a break up song, I see the core sentiment as trying to grow up and move on from any sort of worn-out relationship.” Despite an audible affinity for modern production, the man behind the band credits old-school R&B with powerful inspiration. It was an infectious groove by the Isely Brothers that drove today’s melodic delight. “I wanted it to be fairly obvious who I’m paying homage to in that intro,” says Clifford. Echoes in the Well of Being follows the recently released Julian Jasper EP, a crisp four-track collection containing streaming standout, 2am, Chinatown.”

STREAM “BETTER OFF”

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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