London based pocket rocket newcomer alice today premieres the sensational video for her new track ‘Heartbreak Hotel’
The clip is directed by Favourite Colour Black, who also directed alice’s video for previous release ‘Girls X Boys’. Featuring alice and her dancers in various locations at a Heartbreak Hotel, the video showcases alice’s amazing dance moves with some slick and spectacular choreography.
‘Heartbreak Hotel’ is a bass-heavy, throwback inspired tune that pays homage to the 1979 Anita Ward classic ‘Ring My Bell’. Written and produced by Arnthor Birgsson (Britney, Janet Jackson) Racheal Furner (Little Mix, Craig David) and regular co-writer Kee Ingrosso (Jennifer Lopez), the infectious track perfectly showcases why alice is already causing a commotion amongst pop lovers around the world.
alice says: “I’ve been heartbroken myself, it’s something most of us can relate to. We all need a good anthem to get us through the pain when things like that happen.”
‘Heartbreak Hotel’ follows the release of her stunning debut single ‘Girls X Boys’ which was premiered by Wonderland Magazine and received several spot plays from Radio 1. The track also hit Top 10 on the Pop Club Charts.
As an artist alice is aiming high. We’re talking Madonna, Beyoncé and Lady GaGa levels of triple-threat superstardom, all on-point choreography, high-concept videos and attitude-laden vocals that aren’t afraid to belt. Bored of a modern pop landscape that’s rigid and way too-cool-for-school, alice is here to shake things up, with the help of some of pop’s biggest names: Max Martin’s right hand man Rami Yacoub; fellow Swede Carl Falk; Years & Years’ producer Mark Ralph; Katy Perry collaborator Bonnie McKee and Mozella, who penned Wrecking Ball. Alongside her every step of the way has been her songwriting mentor Kee Ingrosso, wife of Sebastian Ingrosso, and co-writer of J.Lo’s On The Floor among others. Not bad.
If that’s not enough, she impressed will.i.am so much after a one off meeting on a night out that he’s become a mentor, helping kickstart a major label rush that was won by Virgin Records in the UK and Capitol Records in America.
alice is a proper, multi-faceted pop star who can actually properly sing, dance and perform, who is as vulnerable as she is fierce. “I just love pop bangers that make you feel amazing and make you want to dance,” she says. You can’t say fairer than that really.