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INTERVIEW: Ruby Velle

Hi guys, welcome to VENTS! How have you been?

We’ve been great! Just found out our first batch of 12 inch Vinyl has all but sold out!

Can you talk to us more about your latest single “Call Out My Name”?

Call Out My Name is a magical song that has been steadily getting ear-worm status by band and fans alike. I’m really pleased with how the lyrical content of calling out for help/support/love to find us mixed so well the arrangement. The song is equal parts a tribute to divine and cosmic love as it is to the greats in soul who have come before us. It’s been the one tune that the band and I will be humming along to again as soon as we exit the stage.. There is magic in it and I could not be more happy that it is getting great feedback worldwide.

Did any event in particular inspired you to write this song?

As a band we are influenced by many different sounds, so there was a push towards experimenting with some eastern sounding vibes. I was transported to early Diana Ross days and began to think of that undying love as a theme. I don’t write about love too often, but when I do it’s usually an effort to connect us over something that can bring such pain and such overwhelming joy. Call Out My Name is a call to action for anyone who needs another to just speak it out!

Any plans to release a video for the single?

We have a video releasing very soon for our previous single “Broken Woman,”  (Ruby Velle & The Soulphonics, Juel Concepts) which we are so proud to be releasing soon. While we took a more creative approach, there is still some testament to our love for Atlanta. The song  itself was co-written by Ruby’s husband, born and raised in the city. The video was filmed in Atlanta at one of the hippest spots around, Paris on Ponce, and we got to work with fellow Atliens and co-producers Hales Photography, who we love like family. It’s been wonderful to see the Atlanta creative scene flourish while our music has provided the sonic backdrop. We will be releasing the video on July 13th, so check it out soonish.

The single comes off your new album The State of All Things – what’s the story behind the title?

The State of All Things is a sonic snapshot of the now from a social perspective,and the duality of our times wrapped in song. The lyrics are telling of the present, where we begin to question our systems, our leaders and where start to notice that separatism has been fed to us as the norm. We see it but we chose love. So within these lyrics are also hope, as we feel the world is connected through good, and we are blessed to have this music, and our band, to help share this story of burning hope for mankind.

How was the recording and writing process?

The recordings and initial demo tracks were tracked to tape at Diamond St. Studios (our home studio) by bandmate, co-producer,engineer, and mixing artist Spencer Garn. Scott Clayton, co-producer and guitar player helped with arrangements as did a few more of the Soulphonics.  A few songs were with engineer Jason Kingsland (one of the best in the biz) at Glow in The Dark Studios. We had a few days where we did jam after jam for hours, took breaks and ended up with some great ideas. Some days where Binky Griptite came into write with us, and that proved fruitful and fun! There were other days we tried to meld lyric and sounds and it just needed to rest. So we didn’t pressure ourselves to wrap up an album, we worked solidly and with the focus of timeless songs like we’ve been known to create and did it on our terms. One of the best parts of recording an indie band is the freedom of time and experience, it flavors the work.

What role does Atlanta play in your writing?

Atlanta and the south have been a wonderful grounds for the growth of our sound. Since our residency at the Star Bar back in 2009, Atlanta has been gracious and accepting of our brand of soul. Our creations are certainly reflective of where we live but also the spirit of the south as we know it in Atlanta, to be diverse, optimistic, and looking for what’s next.

What things did you get to explore on this record?

We ventured into new sonic territory with more synthesizers and fuzz guitar , bigger production … Just a little bit more edgy in general

It was fun to bring in the Moog and add extra guitar parts with Binky. We also got to really explore with vocal style, and Ruby even brought in her vocal coach (Ebony Childs, Jan Smith Studios) to help her dive deeper into the emotions behind the words she has been writing. We really wanted to explore our inspirations but with a modern twist.

Where else did you find the inspiration for the songs and lyrics?

We have songs based on the love lives of others, funky tunes about forgiveness and songs about knowing when you’ve found a friend and source of guidance for life. Really so much can be written into song, so we stay open to inspiration from all aspects of life.

Any plans to hit the road?

Yes, we are currently touring mostly weekend dates across the US. Check our website to see if we are coming to your town soon and thanks!

What else is happening next in Ruby Velle & The Soulphonics’ world?

First, we’re excited to be supporting this new album with a tour for the rest of the summer – and into the fall

Also, we’ll be releasing our video for “Broken Woman” in July and we are excited as we partnered with Hales Photography who used a new photo technology called Flixel to help bring our vision to life. Can’t wait to share that one on 7/13!

Finally, we’ll have two new vinyl releases in late summer/early fall for fans, too. All our vinyl was pressed on colored wax and we’re really proud of the how its all come together!  I’m proud to say that in keeping with our indie approach, I designed the “Call Out My Name” 7” which is on cream colored vinyl (releasing 8/31/18).

We’re so thankful that after 6 years of working on this album, the fans have stayed with us. It means so much, we couldn’t do this without YOU, and we will be in your town or country soon!

Listen here

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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