Nova Scotia-based musician Rich Aucoin shares his new video for “The Dream” today with Baeble. On the heels of his critically acclaimed Hold EP, the video was filmed in Los Angeles and explores the importance of persistence when striving for one’s goals.
“Living the dream doesn’t just mean following the path to some outcome but rather is a daily decision one makes to continue to live authentically to themselves,” Rich comments. “In the video, the struggling actor never gets his big break but is still content knowing that he’s done all he can do and followed it through.”
Rich Aucoin is set to wrap up his fifteen-date PRESS ON tour in Brooklyn on June 29 at Knitting Factory (tickets). Unlike a traditional tour, Aucoin has been bicycling from city to city, raising awareness for mental health by donating 100% of tour proceeds to Mental Health Americaand The Canadian Mental Health Association. His positive, life-affirming shows have been described by both fans and critics as a natural antidepressant.
The Hold EP is a stark contrast to the short high-tempo songs from Aucoin’s previous release, hinting toward a rebirth. Tracks like “Release” and “The Middle” have earned acclaim from the likes of Noisey, Paste Magazine, and Exclaim! – showcasing his undeniable ability to transform and manipulate sound.