CD REVIEW: The Voices by MARG
It’s time to move into new territory… kinda. American (and British too) have influence the rest of the world with its different artistry to the point where it’s hard to find your own voice, sort of reinvent the wheel. However, these days, some artists does give it a shot and a few with some luck find the way to stray away from the mainstream, while creating some that can easily be appreciated by such a wide audience. Call it Lykke Li or Fleurie – the way how these creative minds find the way to manipulate and bend sound into their own convenience.
Argentinian bred, US based Margarita Landry aka MARG finds her way into this category. The way how she gets to blend her great vocals with a variety of genres that ranges from R&B, Hip Hop to Dark Pop it’s incredible, and the cinematic twists takes the music to whole new levels.
All this can be greatly appreciated on her new album The Voices, an album so minimalistic in its approach yet in a subtle way it does gets to be very eclectic as only a few records these days manage to be. There are some layers of Lorde and 90s icon TLC in each of the song, and unintentionally (or perhaps intentionally), the beats and effects does give the album a sense of madness that embraces its title to perfection.
Now, it’s not so much of a negative note but rather a sad thing that comes attached to this type of style and that’s the fact that while it does have an appeal to reach a big audience, audiences doesn’t give the appreciation that it deserves some times. Sadly not everyone can be as quirky and odd and get away with it like Lorde, for example, does. That being said, while this album does needs to get attention by fans of this style and those who aren’t too much into, sadly I can see this one getting lost in the shuffle. By listening over and over again to the record, one may come to the conclusion that the record and its performer have a great potential who may get lost for its often safe moves and subtlety. It’s a quieter album, and while that gimmick might work for A Quiet Place, it may do the total opposite for this album and artist.
In the end, The Voices showcases a great talented musician full of potential. Its smooth approach to pop it’s something you rarely find within the scenes these days. However, it’s good attributes does get to play against the material a few times down the road. Looking forward for a rather louder and less shy album for the next time.
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