Today Vevo has announced Lil Xan as their next LIFT artist, and first for 2018. Lil Xan will be partnering with Vevo to release exclusive content, performances and behind-the-scenes footage over the coming weeks bringing fans closer than ever to the rapper, who recently released his debut album Total Xanarchy to critical acclaim, and huge buzz across social media.
The first of the Vevo exclusive content is an ‘alternate’ music video for the hitmaker’s Danny Wolf-produced single “Wake Up”. The video features Xan waking up to spit bars in a psychiatric ward, with flashes of color as the song reaches its climax, in a powerfully reimagined visual representation of the song.
Launched in 2011, Vevo’s artist development program, Vevo LIFT shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Khalid, SZA and Julia Michaels who all gave their fans a sneak peek into their early careers via the series.