Clayton Morgan drops new Single
It’s been several days. It’s been several hours. It’s been a long time. I still have this song stuck in my head: “Taste For Love.”
The track, the debut single from Dallas-born and Detroit-raised Clayton Morgan is undeniably rich in its beat and sultry in its delivery. Imagine Prince, Keith Sweat and Michael Bolton got together to serenade their lover and Morgan might be the outcome. Okay, that’s a bit weird, but you get the picture.
“Taste For Love” lyrically is not on the same level as a Bob Dylan song, sorry to say. But, it’s downright fun. Get over it hipsters and enjoy the music. In the first verse he sings “Got to have your love / Got me feeling like I need some kinds of magic in a perfect twist / it’s taking a new direction / And the answer is pure perfection / See, you’re the reason for my destiny.” By the second verse, he pulls out some gems: “Even through stormy weather/You’re my tasteful dish / You make my life much better.” Okay, okay, it’s a little corny, but again, look on the bright side of life and have some fun.
Morgan’s biography states that he’s the son of Eddie Daniels, from The Four Sonics. Their hits include “You Don’t Have to Say You Love Me” and the B-side “It Takes Two.” (remember what a B-side is?!) Daniels’ influence is heard in “Taste For Love” in the crooning and funk-filled delivery from Morgan. It was curious to me that “Taste For Love” didn’t have more Motown or Detroit influences, but the little nuances and beats are richly embedded examples. After all, Morgan is a solo singer and you’re not going to get that vocal group charge out of just one voice.
Production wise, there are many layers and mixing and continuations at work in “Taste For Love.” Besides the increasingly incessant chorus, the beats and music bed channel modern neo R&B and pop. Morgan does this exceptionally well and slick. The song slides along like a close dance; it grooves like a sizzling steak. I wish there was a bit more organic musicality going on in “Taste For Love” but I think Morgan aims high and reaches that level of balancing modern music with modern ears. It’s what the masses want to hear.
I have no doubt hearing Morgan perform this song live would bring down the house. I think many rock bands have a challenge in recreating that live energy and pulsating power in the recording studio; Morgan seems to be emitting that sensual tension over and over in each measure. Supposing this were Yelp and we were rating a restaurant, “Taste For Love” and Craig Morgan get four out of five stars for a fun and memorable experience.
by Gustave Carlson
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