Hi! I’ve been great, it’s been a very exciting couple of months!
Can you talk to us more about your latest single “To You”?
The inspiration to write ‘To You’ came from not only events in my own life, but from girls I know and their experiences. The song is about being hooked on somebody, somebody who is a bad influence on you but you’re so infatuated with them that you don’t care. I know many girls that have experienced situations like this, including myself, it’s just a part of growing up!
How was the filming process and experience behind the video?
Planning and filming the video for ‘To You’ was a big learning curve for me, but very exciting as well! The only experience I had was from filming the music video for my debut single ‘Close’, however for this video I was filming my friends and there was no acting involved so the ‘To You’ video was definitely new territory for me.
I wanted this video to be relatable with not too much going on, just showing the secret life of a young couple. I thought that using different coloured lights to represent the couples moods would be a great way to fit the different moods of the song and make the video more interesting.
Once I’d got a clear idea of what I wanted, I set out to find my actors. I knew that I wanted a young, innocent looking girl to play alongside an older, tattooed ‘bad boy’. I found Matt and Lola online and knew straight away that they were what I was looking for.
We filmed the video at my home in Warwickshire. I’d set up coloured lights that I had borrowed from my dad around the spare room, it was the definition of a DIY shoot! Matt and Lola were so easy to work with and did an amazing job!
Filming/directing this video was an unforgettable experience and I’m so happy with how everything turned out!
How was the recording and writing process?
I wrote ‘To You’ when I was 17 in a studio in Northamptonshire. I was with my co-producer, this studio was in the middle of the countryside in a very quiet, secluded area. I think that where we wrote/produced this song had a big impact on how the song turned out- very chilled and relaxed. The first line of this song that I wrote was ‘the black-blue bruises on your cheek, match the washed out colour of my bed sheet’, after I’d written this line I know exactly what I was writing about and the rest of the song started to flow from there.
Does growing up in the Midlands play a role in your writing?
Growing up in the midlands has its advantages and a disadvantages when it comes to being a songwriter. An advantage of being a songwriter where I grew up is that it is very quiet. I live in a small village in the countryside in Warwickshire, it’s a very peaceful and beautiful place to write with little distractions. A disadvantage of being a songwriter in this area is that there are not as many live music opportunities as there would be if I lived in a city, also not as many studios to record in so I mostly travel to London for studio time.
Does the new single mean we can expect a body of work – if so how’s that coming along?
I am constantly writing and producing new music with a collection of songs that is growing week by week! I plan to release my third single soon and follow it up with something even bigger! But I won’t give too much away…
What else is happening in Loveday’s world?
At the moment I’m spending a lot of time working in London and hope to be living there within the next few years. I am not currently settled in one place, I am ready for any opportunity that is thrown my way! My main focus at the moment is to keep making more music and to improve as an artist.