Fresh off the back of a UK & European tour with Finnish sensation ALMA, Anglo-Danish trio Off Bloom release new single ‘Not Sorry’ accompanied by a sunny, retro-hued video by Portuguese director João de Botelho.The video was shot on 8mm film in the outskirts of Rome and captures the raw energy, emotion and spirit found in the song. Watch the video for ‘Not Sorry’ HERE.
“’Not Sorry’ is about honesty between friends and being true to yourself and your beliefs,” the band reveal. “It’s important to be honest to those close to you and call them out on their bullshit, and not be sorry about it! We decided to just strip everything down and write to a simple piano part we wrote on the spot. After a few hours the song was done and had really captured the rawness of what we felt. In that way this song also feels very personal and close to our hearts.”
The trio’s unique, boundary-pushing sound is the perfect melding of Scandinavian electro pop and a new wave of UK and US beats with global influences. The band is from the same forward-thinking young Danish scene as MØ, Liss, Vera and Vasco, and have worked with the likes of Two Inch Punch, Kid Harpoon, AlunaGeorge and WhatSoNot, whose album they appeared on earlier this year.
Off Bloom were one of 10 acts to win the European Border Breakers Award (previously won by Dua Lipa, who the trio supported on tour in 2017) earlier this year alongside ALMA, Sigrid, Skott, Youngr and more. The band have recently come off a European tour with ALMA, including a sold out Heaven in London, and this summer they can be found performing at festivals including Tinderbox, Smukfest, Frequency Festival and Electric Castle.