Keeping up with our premiere week, we are teaming up with the guys of The 10X for the release of their new music video for “Think Of Me.”
“Think of Me” is an all encompassing retro vibe with a distinctly classic pop aesthetic. Hints and spurts of the 1980’s permeate the melody and coinciding arrangement, with glittering synths filling in the space between thoughtful lyrics and a rhythm that pounds like a nervous heartbeat. Like the music itself, the song is deeply reminiscent, with lyrics that question whether a past lover ever thinks of them, while clinging to the memories of the love that once existed between them. If only for a moment. From the pounding rhythm to the lyrical exploration of a past relationship, this track is bound to take you back in time, one way or the other. In the video a vivid blue suburban landscape matches the sweeping, synthy melody as Gingrich rushes past manicured lawns and picture perfect houses. The energy of the video captures the heightened sense of need the lyrics speak to, creating the perfect balance of anticipation and reflection.
About the song, the duo comments:
“Caleb Thomas, director/videographer/photographer in Nashville pushed us to make a vertical video for ‘Think of Me.’ It came out exactly how we think of the band – personal, with a deep message that connects to our fans. You can feel our personalities in the video and you can feel the earnestness of the song.”
The 10X - Think of Me