Hi Russell, welcome to VENTS! How have you been?
Excellent! We’re excited to be chatting with you!
Can you talk to us more about your latest single “Sick”?
Absolutely! It was inspired by the limited time playlist for Rainbow Six Siege called Outbreak. It’s about a virus taking over a city, and team Rainbow having to “save the day”.
Did any event in particular inspired you to write this song?
Aside from the fact that we produce music for just about every video game that comes out, not especially! We love writing about games with dark elements, because it fits our musical style best! We’re able to have big hits and creepy instrumentals, which is always a plus when listening to a Rockit Gaming song!
How was the filming process and experience behind the video?
Because of the nature of our lyrical music videos, we actually cut gameplay and trailer footage from posted by the developers and gamers around the world. It’s seen as positive promotion, so we rarely ever run into any copyright issues in terms of visual content on our channel. Vinny takes care of all of the video editing and lyrical typography for Rockit Gaming, so he always tires to fit the lyrical movement to the song in some way or another.
How was the recording and writing process?
Oddly enough, this song was written at about 5am one morning and took about 3 hours to write the lyrics and record the entire thing. We always write an instrumental first, and then move toward the lyrics. Without having any idea of how the song flows, it’s really difficult for us to conceptualize the melodies and lyrics without hearing them. Overall, we are really happy with how unique the song ended up coming out.
How did you guys come up with the idea of mashing up games and songs altogether?
Back in 2008, I (Rockit) released a joke song about Call of Duty Zombies. The song became an internet hit, and I knew I had struck gold. Fast forward 10 years later, the market is absolutely booming for this type of content. We decided long ago that lyrical content doesn’t necessarily dictate whether or not something can or can not become popular. Music on the radio today stays close to parties, sex and drugs, so why can’t we add video games to the mix- especially when it’s one of the largest markets in the world?
Do you randomly choose what games to pay your own rendition or how does the selection process usually goes?
Honestly, we are at the mercy of YouTube and trends. While we would love to create songs about the games we wanted to every week, the platform simply wouldn’t promote our content. That being said, we are gamers and nerds at heart so we really love everything that we do, and are fortunate enough to be able to have such an amazing fanbase that supports our work no matter what game our song is about.
Do you intentionally write over 90-200 songs or that just happen?
To put it simply, we are song writing maniacs! We live and breathe song writing and content creation so, writing 1-2 songs a week is totally normal for us. If we weren’t writing a song a week, I truly am not sure what I would do with our time, ha! There is SO much content to be made, and we are trying to push the envelope of what is possible and are hoping to bring our talent to the mainstream.
How do you get to not fall into a loop hole?
A songwriting loophole? I would say we are some of the most prolific songwriters that are currently creating this type of content. The amount of music we create is historically unheard of, so it’s definitely hard to wrap your head around. I can’t say I know many people who can do what we do, but I would love to meet them!
Known for playing with different genres – how do you balance them or rather choose what songs to add a specific genre?
The genre of the song is 100% dictated by the video game it is about. Nobody wants to listen to a happy song about a horror game, so we are sure to fit the style to what the listener and gamer would want!
What role does Texas play in your writing?
It’s hot as fuck, so we probably stay inside writing more so than if we weren’t here!
Do you tend to take a different approach when you are collaborating with someone else rather than in your own?
Not at all, it’s generally the same. We write and compose the instrumental and send it over to whoever we are working with. We’ll have them write their part (if they are a nerd core artist), and if not- we’ll write the content for them and have them perform it. Since we specialize in having catchy chorus’ no matter what, we usually handle that on our end ;).
Does the new single mean we can expect a new material – how’s that coming along?
We have 1-2 songs every single week, and have release almost 10 songs since the release of “Sick”. We’re working on releasing compilation albums to make it easier for our fanbase and new listeners to find our music, because there is just so much of it!
Any tentative release date or title in mind?