SWAY are thrilled to share their debut music video for “Dive” today, June 8th, 2018. The video is a sleek, neon adorned escape to the weekend from one’s cloudy work week. Lead singer, Freddy Hale, sings, “Don’t ask me how I’ve been, no, no. I’m not doing well. But if you ask me how my weekend was, that’s a story to tell.” Sway want fans to “dive” in, join the fun, and find freedom to truly enjoy this experience.
SWAY is Dark Pop. A sound that can move you in any direction in a wave of upbeat modern 80’s synth Pop with a touch of darkness. SWAY is the creation of Freddy Hale, a Swedish-American singer/songwriter, who combined elements from all of the music that he has loved and transformed the sound of Pop into something real for our generation.
The music came to life in 2016 when Freddy and Niklas Myrback, a Swedish guitarist with a very refined and powerful yet minimalistic style, began shaping and perfecting the songs in Hollywood, California.
Cadu CJ was next to join the team, a Brazilian drummer living in LA, he was drawn into the project by the unique music that Freddy produced and ended up adding the right amount of punch to accentuate the sound of SWAY.
The group became complete in early 2018, when Swedish bassist Daniel Juter joined the project as the missing link the boys needed in order to have their own personal SWAY Dream Team.
Since then, the group has been performing live shows in the greater LA area, attracting many followers, and changing the way that people experience Pop Music.
The group is set to release 3 singles in 2018, prior to the release of their debut album coming in Spring 2019.