Today, producer and artist Yogi drops the exciting visual to his new single “Baby” featuring Maleek Berry, RAY BLK and Kid Ink, directed by Francis Wallis. Watch HERE. Set in the middle of a cinematic race track, the video, much like the song itself, is fueled with exhilarating energy.
“We shot this video at a racetrack on the outskirts of Los Angeles,” explains director Francis Wallis. “A group of people break into the venue and set up a pirate radio station, leading to a crazy night of fun, action and great performances from Maleek Berry, Ray BLK and Kid Ink. It’s a nod to the UK pirate radio scene of the 90s, something I know that Yogi was a part of and still something that resonates with his broader fan base. I loved the energy of this song and knew how significant it was to create the right mood and tone, using our location, lighting and smoke to maximum effect in achieving the look we wanted!”
Upon release, the song immediately received acclaim and attention from the likes of Complex, Hot New Hip Hop, Hip Hop DX and more with Highsnobiety calling it a track not to miss, describing the sound as “the beat dropping so hard in the club that you drop your $9 drink and it shatters everywhere but you ain’t even mad.” Uniquely Yogi, the track weaves the DNA of different worlds of music together into an exciting new sound that has become the budding artist’s M.O. Bringing together Nigerian-British Afrobeat rapper Maleek Berry, BBC Sound of 2017 winner Ray BLK and acclaimed U.S. rapper Kid Ink to trade verses, Yogi samples famed house music DJ and producer Julio Bashmore’s “Au Seve.” While bringing his flavor and international influence into the masterful production, Yogi has once again positioned himself as the one to watch for in 2018.