Before appearing at CAPITOL PRIDE’s opening party at Echostage June 8 and LA PRIDE June 10 in Los Angeles and heading to Chicago in August for her Lollapalooza debut, indie & electropop maven ALLIE X wrapped up time in the studio carving out new material. Today(June 1) the singer/songwriter returns with “Focus,” a brand new track since the release of her second album CollXtion II last year.
“Focus” is probably the singer’s most straight-forward love song to date. The slow sexy ’90s synths builds slowly, full of tension, as if falling in love for the first time, or the last. Of course, it’s not an ALLIE X song without an apocalypse. “You make me focus/when you love someone the rest just falls away, it all just falls away” she sings to a lover.
Along with “Focus,” comes the artists’ new visual look created in collaboration with photographer Vijat Mohindra, known for his work with Miley Cyrus, Kim Kardashian, Amanda Lepore and Violet Chachki. X and Mohindra have created an all at once glamorous and grotesque aesthetic to carry into the next era.