Following figures released earlier that the Adelaide Festival for this year has broken box office records, a new Economic Assessment Report commissioned by the Festival itself has shown that the 2018 event saw South Australia become AU$76.1 million richer! This is an increase from last year of 9%, with 2017 being the first year that Rachley Healy and Neil Armfield AO took after as joint artistic directors.
The 2018 Adelaide Festival created AU$18.1 additional expenditure for the state, up 19% from 2017, and this was due to the incredible draw of almost 20 000 visitors from interstate and overseas, all specially in town for the event. It marked a 44% increase on 2017, with visitor bed night reaching new heights, coming in at almost 140 000, an increase of 50% on last year’s figures.
The Net Impact, or newly created incomes on the Gross State Product ,is thought to be around AU$21 million, and includes the creation of what would be equivalent to 220 full-time positions, a figure up 20%.
Healey is Thrilled
Healy stated that these kinds of results were wonderful to read, and that she was pleased that the economic value of the Adelaide Festival could now be more broadly understood, alongside its social, reputational, and cultural merit.
She went on to say that it is clear that this event is the catalyst for bringing thousands of tourists to the state, and that both she and Armfield were very proud in the significant return on investment the festival delivers to South Australia.
Healy concluded by stating that the, as the artistic custodians of the pre-eminent international arts festival in Australia, she and Armfield would continue to work at ensuring that it remained the destination event for arts lovers across the country and the world.
SA Premier Steven Marshall Weighs In
Steven Marshall, Premier for South Australia added that the Adelaide Festival has become an iconic event, and that he was delighted that it had been as successful as it was. Marshall concluded by saying that he was looking forward to seeing it prosper once more in March next year.
A lot of people turned away from online blackjack and all the other fun activities one can enjoy on the web in order to attend the festival this year, that’s for sure! The box office draw was the biggest it has ever been, in a history spanning 58 years!
The Festival featured 383 performances spread across 48 ticketed events, and more than 170 artists appeared, hailing from 53 countries. It saw four world premiers take place, and 14 Australian first performances, as well as 13 events which only happened in Adelaide. There were also 24 free happenings, which ranged from visual arts exhibitions through to talks on a variety of classic and contemporary subjects.
A Must-See Event
For 58 years, audiences at the Adelaide Festival have enjoyed an incredible mix of internationally acclaimed theatre, performances by world-class musicians, innovative dance pieces, work by renowned writers, and thought-provoking visual art exhibitions. Enjoyed in the balmy days and nights of warm March, the celebration of creative excellence this Festival has become synonymous with has turned it into a bucket-list event for arts lovers around the world.